Website Design & Usability Archives
WordPress Plugins for Hotels: Part 2
In our first post of WordPress plugins for hotels, we discussed some general purpose plugins that could seriously enhance your WordPress-based site’s performance and usability. In this post, we’ll delve into some powerful plugins that can help increase on-site conversions-to-booking and make your site friendlier and more useful to your guests. Before we begin, two [...]
Use Online Reviews to Improve Your Hotel’s Marketing
In our last post, we examined how online reviews make revenue for hotels by boosting both web traffic and conversion ratios. In this post, we’ll examine how you can use reviews to improve your marketing efforts. We begin with the most obvious best practice: Feature and highlight the positive reviews Include positive reviews on both [...]
WordPress Plugins for Hotels: Part 1
We’ve written previously about the benefits and advantages of WordPress as a Content Management System (CMS) for your hotel’s website. One of the key reasons: extensibility through plugins. Because WordPress is open-source, almost anyone can implement added, enhanced or improved functionality through plugins. In fact, you’ll find tons of amazing plugins that can turn your [...]
Web Design Best Practices For Hotels: Visual Samples
We’ve written in the past about web design best practices, like our popular Web Design & Usability Checklist; but in a primarily visual medium, a picture really is worth a thousand words. In this post, we’ve taken a sampling of web projects from our portfolio and annotated them with comments explaining some of the design [...]
Conversion Optimization for Hotels 5: Testing and Tracking
So far in our introductory series on Conversion Optimization for Hotels, we’ve covered quite a bit of material: What conversion optimization means and why it’s so important How conversion optimization is a particularly important part of your sales processes Best practices in creating landing pages A spotlight on the all-important call-to-action for every page, not [...]
Conversion Optimization For Hotels 4: Spotlight On The Call-To-Action
We already touched on this topic in the last post in our conversion optimization for hotels series, but the call-to-action is important enough to merit its own spotlight post. First, let’s summarize what we mentioned about the CTA in “The 5 Rules For Creating Your Landing Pages“. Only include one or two calls-to-action State it [...]
Conversion Optimization for Hotels 3: The 5 Rules For Creating Your Landing Pages
The 5 key rules for hotels to create effective landing pages that will compel action and generate business.
Conversion Optimization for Hotels 2: Blueprint Your Inbound Channels
How to get started with conversion optimization for your hotel: strategy, landing pages and mapping your sales funnels step-by-step.
Why Your Hotel Needs Conversion Optimization…NOW
Why does this “conversion rate” thing matter? Let’s do a thought exercise. Would you rather have: 100,000 visitors coming to your site, with a conversion rate of 1% → 1,000 bookings 50,000 visitors coming to your site with a conversion rate of 3% → 1,500 bookings We thought so. Now, let’s make the question a [...]
Hotels Must Embrace WordPress and Join the Open Source Revolution
Our tragic hero (that’s your hotel) finds itself locked into a contract with an internet marketing agency that forces you to use a subpar, overpriced, proprietary content management system (CMS). It’s clunky, confusing and costly yet is sold to you as the greatest thing ever invented. In the name of having full control of your [...]
