Social Media Marketing Archives
Marketing to Frequent Travelers: Best Practices For Hotels
In our previous post, we looked at the potential business value of frequent travelers to hotels, and how some hotels and ownership groups — like Starwood Capital Group — aim to capture those savvy, regular travelers. In thiss post, we’ll discuss specific best practices for hotels hoping to cash in on this lucrative demographic. When [...]
Marketing To Frequent Travelers: A Guide For Hotels
When “two percent” of guests account for “30 percent” of profit, it’s time to take a new look at gaining business travelers’ loyalty Money talks, and in the hotel industry, its linga franca is business, spoken fluently by the frequent business traveler. These days, the frequent business traveler accounts for a staggering percentage of hotel [...]
Use Online Reviews to Improve Your Hotel’s Marketing
In our last post, we examined how online reviews make revenue for hotels by boosting both web traffic and conversion ratios. In this post, we’ll examine how you can use reviews to improve your marketing efforts. We begin with the most obvious best practice: Feature and highlight the positive reviews Include positive reviews on both [...]
Optimize Your Hotel’s Social Media Strategy [Free White Paper Download]
Click this link to download “Evision’s Social Media Strategy for Hotels” now Social media for hotels: What’s the problem? Some hotels don’t do social media at all, or make only a token effort (i.e., they set up the accounts … and then let them sit). These hotels are missing a powerful opportunity for: Branding Building [...]
Hotel Online Marketing Budget Resolutions for 2012
Q: It’s a new year and a new planning and budgeting season. It’s exciting reading about all the online marketing possibilities, technologies and trends; but how on earth do we figure out a budget for everything? If we under-budget, we may miss the boat to generate returns. If we over-budget, we can’t recoup our expenses. [...]
Google and Hotel Brands
SEOBook recently posted the infographic below regarding the current state of SEO and the ways in which Google favors big brands. The content discussed in the infographic does impact your hotel’s search performance; our hotel- and hospitality-focused commentary follows the graphic. Infographic by SEO Book The brands against which your hotel competes for search rankings [...]
PPC Strategy: Why Hotels Should Bid on Their Brand Name
One of the most frequently asked hotel pay per click questions has always been: Why do I need to bid on my brand name terms and keyword phrases? The simple answer is that you can’t afford not to. Today, hotels have more online competition and a more diverse setup of competitors than ever before. Top [...]
Step 5 of Online Business Development for Hotels: Online Marketing
If you are concerned about getting traffic from search engines like Google, then search engine optimization and pay-per-click are two areas to which you should pay careful attention during the initial research and strategy phrases. Additionally, social media and email marketing strategies can boost your site’s success dramatically. SEO – Search Engine Optimization Search Engine [...]
Facebook Best Practices, Part 1
Facebook Strategy For Hotels A solid, effective social media strategy is one that is built on good quality, unique content. This is a tough concept for most hotels to grasp, but good quality content comes in many forms: articles, photos, videos and interesting online contests – basically, anything remarkable enough to get the audience to [...]
Google Vs. Facebook: The Great Hotel Marketing Debate
Can Facebook’s growing clout compensate for poor marketing performance? Or is Google still crucial to reach your customers? Evision Worldwide addresses this increasingly important question for hotels and restaurants.
