SEO Archives
WordPress Plugins for Hotels: Part 1
We’ve written previously about the benefits and advantages of WordPress as a Content Management System (CMS) for your hotel’s website. One of the key reasons: extensibility through plugins. Because WordPress is open-source, almost anyone can implement added, enhanced or improved functionality through plugins. In fact, you’ll find tons of amazing plugins that can turn your [...]
Q&A: What does the new Google Search Update, Panda 3.3, mean for my hotel’s SEO?
You may have read this week that Google has confirmed February’s update to its search algorithm. There are numerous changes; which ones are key, and what do they mean for hotel websites and SEO? “Google says it’s getting rid of a link evaluation signal that it’s been using for years.” While it’s not clear what [...]
Why Your Hotel Needs Conversion Optimization…NOW
Why does this “conversion rate” thing matter? Let’s do a thought exercise. Would you rather have: 100,000 visitors coming to your site, with a conversion rate of 1% → 1,000 bookings 50,000 visitors coming to your site with a conversion rate of 3% → 1,500 bookings We thought so. Now, let’s make the question a [...]
Hotel Online Marketing Budget Resolutions for 2012
Q: It’s a new year and a new planning and budgeting season. It’s exciting reading about all the online marketing possibilities, technologies and trends; but how on earth do we figure out a budget for everything? If we under-budget, we may miss the boat to generate returns. If we over-budget, we can’t recoup our expenses. [...]
Why Your Hotel Needs A Blog…NOW
Introduction: The Importance of Content Content development is going to be a major — if not THE most important — online marketing and search engine ranking factor for hotels over the next few years. Remember, the ultimate goal for search engines like Google is to deliver to its searchers EXACTLY the information for which they’re [...]
Google and Hotel Brands
SEOBook recently posted the infographic below regarding the current state of SEO and the ways in which Google favors big brands. The content discussed in the infographic does impact your hotel’s search performance; our hotel- and hospitality-focused commentary follows the graphic. Infographic by SEO Book The brands against which your hotel competes for search rankings [...]
Hotels Must Embrace WordPress and Join the Open Source Revolution
Our tragic hero (that’s your hotel) finds itself locked into a contract with an internet marketing agency that forces you to use a subpar, overpriced, proprietary content management system (CMS). It’s clunky, confusing and costly yet is sold to you as the greatest thing ever invented. In the name of having full control of your [...]
Google Vs. Facebook: The Great Hotel Marketing Debate
Can Facebook’s growing clout compensate for poor marketing performance? Or is Google still crucial to reach your customers? Evision Worldwide addresses this increasingly important question for hotels and restaurants.
The Ultimate Hotel Website Design and Usability Checklist
Controlling your website abandonment rate should be the ultimate goal of all your online marketing efforts. This may sound complicated, but it just means giving guests the kind of experience they are looking for so they will stay on your site and read your content. Most of the things you need to do are common [...]
Developing an Effective Hotel Mobile Marketing Strategy for Your Hotel
Google travel predicts that mobile reservations in 2010 will reach over $160M. Hotels can finally stop wondering when to start their Mobile Marketing programs. Mobile web adoption is 8 times faster than the regular web adoption of the early 90’s! This means that more people will be accessing the web using their mobile devices instead [...]
