Search Engine Tech News Archives
Q&A: What does the new Google Search Update, Panda 3.3, mean for my hotel’s SEO?
You may have read this week that Google has confirmed February’s update to its search algorithm. There are numerous changes; which ones are key, and what do they mean for hotel websites and SEO? “Google says it’s getting rid of a link evaluation signal that it’s been using for years.” While it’s not clear what [...]
Welcome to Evision’s New Learning Center!
As you may have noticed, we’ve redesigned our site! We’ll be posting more about the overhaul soon, but we have an important note first: we have split Evision news and informational articles into two separate feeds. Existing RSS and email subscribers will continue to receive Evision news with no additional effort. However, if you want [...]
Evision Worldwide Hires SEO Expert Shawn Hickman as Director of Search Engine Marketing and Client Services
Evision Worldwide welcomes Shawn Hickman as the company’s new Director of Search Engine Marketing and Client Services. Shawn specializes in key online marketing service areas: SEO, pay per click marketing, social media, email and affiliate marketing, analytics testing/tracking and project management.
5 ways to win the hotel mobile booking game
Evision Worldwide CEO Vikram Singh recently participated in a breakout session at the Hotel Data Conference on the benefits of mobile marketing and mobile booking: “Social and mobile: Where’s the ROI?” Vikram made his position clear early on: “People who aren’t investing in mobile this year are going to regret it for a very, very [...]
Google Hotel Finder: Streamlining the Hotel Shopping Cycle
On July 29th, Google launched their latest experimental product, Google Hotel Finder, which is designed to help consumers shop for hotels directly on Google. Consumers can now complete more phases of the buying cycle directly on Google, without having to visit the hotel’s official website, TripAdvisor or an OTA website. This is big news because [...]
Evision Worldwide Launches Comprehensive Digital Marketing Campaign for Crowne Plaza Times Square Hotel
New York City – May 31, 2011 Crowne Plaza Times Square Hotel, a venue already renowned for its elegance and premium level of service, is launching itself full-tilt into the digital marketplace with a robust, dynamic, comprehensive campaign. The hotel already has mastered the art of communicating and serving its guests; now it can pamper [...]
Hotel Rate Display in Google: What This Means for Your Hotel
Google’s at it again. They’re integrating new information – in this case, hotel booking rates – into search results through various Google properties. The net result is what Google always does: Provide greater value to users Edge – or elbow – its way into a potentially lucrative industry Hotel Price Ads on Google? Google is [...]
Vikram Singh Teaches Internet Marketing Strategy for Hotels at the Oklahoma Hotel & Lodging Association
Vikram Singh, CEO of Evision Worldwide, is a noted hotel internet marketing and online revenue optimization strategist. He will be teaching hotels, travel industry associations, CVBs, and county marketing groups how to develop effective internet marketing strategies at the Oklahoma Hotel & Lodging Association on October 5 and 6 in Oklahoma City and Tulsa.
Leveraging Placement on Expedia to Boost Direct Hotel Revenue
Evision Worldwide – Honolulu, Hawaii – September 13, 2010 Some travel industry experts portray Expedia as a monopoly that is taking online revenue away from hotels. No matter how you feel about this characterization, there is no denying that Expedia is a powerhouse. The key is to using Expedia is to harness its power to [...]
Evision Worldwide Launches New Website and New Line of Hotel Revenue Management Services
Evision Worldwide recently launched a new website featuring an expanded portfolio of online revenue optimization services for hotels. New offerings include hotel ecommerce management, revenue management for hotels, OTA strategy, and hotel takeover strategy, in addition to their full suite of hotel internet marketing services.
