Reputation Management Archives
Use Online Reviews to Improve Your Hotel’s Marketing
Written by Richard on April 20, 2012
In our last post, we examined how online reviews make revenue for hotels by boosting both web traffic and conversion ratios. In this post, we’ll examine how you can use reviews to improve your marketing efforts. We begin with the most obvious best practice: Feature and highlight the positive reviews Include positive reviews on both [...]
Social Media Disaster Aversion Program (How Not to Ruin Your Reputation)
Written by Vikram on October 23, 2009
Social Media “Gurus” have thrown out some tremendous statistics illustrating how everyone needs to embrace social media in order to succeed. As a result, one business after another is jumping on the social media boat and drifting away into the unknown. For those lost at sea, here is a disaster aversion plan that might help [...]
