Popular Archives
Leveraging Placement on Expedia to Boost Direct Hotel Revenue
Some travel industry experts portray Expedia as a monopoly that is taking online revenue away from hotels. No matter how you feel about this characterization, there is no denying that Expedia is a powerhouse. The key is to using Expedia is to harness its power to benefit your hotel’s online revenue, especially as Expedia is [...]
Developing an Effective Hotel Mobile Marketing Strategy for Your Hotel
Google travel predicts that mobile reservations in 2010 will reach over $160M. Hotels can finally stop wondering when to start their Mobile Marketing programs. Mobile web adoption is 8 times faster than the regular web adoption of the early 90’s! This means that more people will be accessing the web using their mobile devices instead [...]
Developing a Successful Multilingual Website
Multilingual websites are a hot topic for businesses that are competing in the global marketplace. Sadly, a lot of business owners and managers are misled into thinking that multilingual marketing is merely a translation of their current website/marketing message into a new language. This is a very costly mistake. Here are some points for you [...]
Hotels Need to Get Realistic About Their PPC Investment Strategy & ROI Expectations
Hotels and pay per click (PPC) marketing is a topic I know very well. I have dealt with some very interesting scenarios over the past several years, and have seen the industry go through many ups and downs. Here is a recap of the hotel/PPC story so far, as well some tips on the best [...]
Top 10 Website Design and Usability Elements
Do you have these essentials on your website? No matter how small or large your website is, these basic design and usability features should never be overlooked. 1. Prominent Logo Make your logo prominent on every page of your website, and make sure it always links back to the home page. Skipping this step is [...]
