Pay Per Click Archives
Hotel Online Marketing Budget Resolutions for 2012
Q: It’s a new year and a new planning and budgeting season. It’s exciting reading about all the online marketing possibilities, technologies and trends; but how on earth do we figure out a budget for everything? If we under-budget, we may miss the boat to generate returns. If we over-budget, we can’t recoup our expenses. [...]
Google and Hotel Brands
SEOBook recently posted the infographic below regarding the current state of SEO and the ways in which Google favors big brands. The content discussed in the infographic does impact your hotel’s search performance; our hotel- and hospitality-focused commentary follows the graphic. Infographic by SEO Book The brands against which your hotel competes for search rankings [...]
PPC Strategy: Why Hotels Should Bid on Their Brand Name
One of the most frequently asked hotel pay per click questions has always been: Why do I need to bid on my brand name terms and keyword phrases? The simple answer is that you can’t afford not to. Today, hotels have more online competition and a more diverse setup of competitors than ever before. Top [...]
Online Retargeting to Increase Hotel Reservations
Darts is a pretty straightforward game: aim and let the dart fly toward the target. If you miss, there’s not much you can do about it except hope to do better next time. But what if you could make the dart circle around for another try? In online marketing – in which hitting the target [...]
Leveraging Placement on Expedia to Boost Direct Hotel Revenue
Some travel industry experts portray Expedia as a monopoly that is taking online revenue away from hotels. No matter how you feel about this characterization, there is no denying that Expedia is a powerhouse. The key is to using Expedia is to harness its power to benefit your hotel’s online revenue, especially as Expedia is [...]
Developing an Effective Hotel Mobile Marketing Strategy for Your Hotel
Google travel predicts that mobile reservations in 2010 will reach over $160M. Hotels can finally stop wondering when to start their Mobile Marketing programs. Mobile web adoption is 8 times faster than the regular web adoption of the early 90’s! This means that more people will be accessing the web using their mobile devices instead [...]
Hotels Need to Get Realistic About Their PPC Investment Strategy & ROI Expectations
Hotels and pay per click (PPC) marketing is a topic I know very well. I have dealt with some very interesting scenarios over the past several years, and have seen the industry go through many ups and downs. Here is a recap of the hotel/PPC story so far, as well some tips on the best [...]
Google Kicks Off 2010 With “Click to Call” PPC Ads
Google announced today that they are offering “Click to Call” ads to be displayed on mobile phones. We have always been very bullish on mobile phone marketing. It looks like things are finally setting up for the US market. The Scoop Your location-specific business phone number will display alongside your destination url in ads that [...]
Google Making It Harder for Hotels to Rank Organically
Barriers to Hotel SEO We are noticing a new trend with some of the high-volume, competitive keyword searches for hotel locations. Organic listings have been pushed down by PPC and map listings for the majority of the competitive, city-based keyword searches like “hotels in new york,” “hotels in las vegas,” hotels in San Francisco,” etc. [...]
PPC Campaign Killers – Are You One of Them?
In the search marketing business, we run into some serious felons everyday… I am talking first-degree murder over here. Now that I have your attention, let me describe for you the seriousness of the crimes we have witnessed in our line of work: real-life examples of what people end up doing to their sweet little [...]
