Online Travel Agencies Archives
Google and Hotel Brands
SEOBook recently posted the infographic below regarding the current state of SEO and the ways in which Google favors big brands. The content discussed in the infographic does impact your hotel’s search performance; our hotel- and hospitality-focused commentary follows the graphic. Infographic by SEO Book The brands against which your hotel competes for search rankings [...]
Google Hotel Finder: Streamlining the Hotel Shopping Cycle
On July 29th, Google launched their latest experimental product, Google Hotel Finder, which is designed to help consumers shop for hotels directly on Google. Consumers can now complete more phases of the buying cycle directly on Google, without having to visit the hotel’s official website, TripAdvisor or an OTA website. This is big news because [...]
Hotel Rate Display in Google: What This Means for Your Hotel
Google’s at it again. They’re integrating new information – in this case, hotel booking rates – into search results through various Google properties. The net result is what Google always does: Provide greater value to users Edge – or elbow – its way into a potentially lucrative industry Hotel Price Ads on Google? Google is [...]
Leveraging Placement on Expedia to Boost Direct Hotel Revenue
Some travel industry experts portray Expedia as a monopoly that is taking online revenue away from hotels. No matter how you feel about this characterization, there is no denying that Expedia is a powerhouse. The key is to using Expedia is to harness its power to benefit your hotel’s online revenue, especially as Expedia is [...]
Google Buying Expedia? Hmm…Not really!
The stock market was buzzing yesterday about a possible bid by Google for Expedia Inc. Expedia’s stock rose 9% in afternoon trading. However, no one credible has confirmed this takeover bid, and now it seems more like an April Fools Day special. Here is my opinion on why this deal is pure speculation and doesn’t [...]
