Online Revenue Optimization Archives
Marketing to Frequent Travelers: Best Practices For Hotels
In our previous post, we looked at the potential business value of frequent travelers to hotels, and how some hotels and ownership groups — like Starwood Capital Group — aim to capture those savvy, regular travelers. In thiss post, we’ll discuss specific best practices for hotels hoping to cash in on this lucrative demographic. When [...]
Marketing To Frequent Travelers: A Guide For Hotels
When “two percent” of guests account for “30 percent” of profit, it’s time to take a new look at gaining business travelers’ loyalty Money talks, and in the hotel industry, its linga franca is business, spoken fluently by the frequent business traveler. These days, the frequent business traveler accounts for a staggering percentage of hotel [...]
WordPress Plugins for Hotels: Part 2
In our first post of WordPress plugins for hotels, we discussed some general purpose plugins that could seriously enhance your WordPress-based site’s performance and usability. In this post, we’ll delve into some powerful plugins that can help increase on-site conversions-to-booking and make your site friendlier and more useful to your guests. Before we begin, two [...]
Use Online Reviews to Improve Your Hotel’s Marketing
In our last post, we examined how online reviews make revenue for hotels by boosting both web traffic and conversion ratios. In this post, we’ll examine how you can use reviews to improve your marketing efforts. We begin with the most obvious best practice: Feature and highlight the positive reviews Include positive reviews on both [...]
WordPress Plugins for Hotels: Part 1
We’ve written previously about the benefits and advantages of WordPress as a Content Management System (CMS) for your hotel’s website. One of the key reasons: extensibility through plugins. Because WordPress is open-source, almost anyone can implement added, enhanced or improved functionality through plugins. In fact, you’ll find tons of amazing plugins that can turn your [...]
Web Design Best Practices For Hotels: Visual Samples
We’ve written in the past about web design best practices, like our popular Web Design & Usability Checklist; but in a primarily visual medium, a picture really is worth a thousand words. In this post, we’ve taken a sampling of web projects from our portfolio and annotated them with comments explaining some of the design [...]
Optimize Your Hotel’s Social Media Strategy [Free White Paper Download]
Click this link to download “Evision’s Social Media Strategy for Hotels” now Social media for hotels: What’s the problem? Some hotels don’t do social media at all, or make only a token effort (i.e., they set up the accounts … and then let them sit). These hotels are missing a powerful opportunity for: Branding Building [...]
Conversion Optimization for Hotels 5: Testing and Tracking
So far in our introductory series on Conversion Optimization for Hotels, we’ve covered quite a bit of material: What conversion optimization means and why it’s so important How conversion optimization is a particularly important part of your sales processes Best practices in creating landing pages A spotlight on the all-important call-to-action for every page, not [...]
Conversion Optimization For Hotels 4: Spotlight On The Call-To-Action
We already touched on this topic in the last post in our conversion optimization for hotels series, but the call-to-action is important enough to merit its own spotlight post. First, let’s summarize what we mentioned about the CTA in “The 5 Rules For Creating Your Landing Pages“. Only include one or two calls-to-action State it [...]
Q&A: What does the new Google Search Update, Panda 3.3, mean for my hotel’s SEO?
You may have read this week that Google has confirmed February’s update to its search algorithm. There are numerous changes; which ones are key, and what do they mean for hotel websites and SEO? “Google says it’s getting rid of a link evaluation signal that it’s been using for years.” While it’s not clear what [...]
