Online Business Development Archives
Marketing to Frequent Travelers: Best Practices For Hotels
In our previous post, we looked at the potential business value of frequent travelers to hotels, and how some hotels and ownership groups — like Starwood Capital Group — aim to capture those savvy, regular travelers. In thiss post, we’ll discuss specific best practices for hotels hoping to cash in on this lucrative demographic. When [...]
Marketing To Frequent Travelers: A Guide For Hotels
When “two percent” of guests account for “30 percent” of profit, it’s time to take a new look at gaining business travelers’ loyalty Money talks, and in the hotel industry, its linga franca is business, spoken fluently by the frequent business traveler. These days, the frequent business traveler accounts for a staggering percentage of hotel [...]
Step 6 of Online Business Development for Hotels: Test, Refine and Expand
A Website is a Work in Progress. First: Monitor Site Growth on Analytics each Week Use analytics to monitor website growth and user engagement stats. Watch closely how users are finding your site: Which keywords are bringing in the most visitors? Which search engines are you getting the most visibility in? Which websites are referring [...]
Step 5 of Online Business Development for Hotels: Online Marketing
If you are concerned about getting traffic from search engines like Google, then search engine optimization and pay-per-click are two areas to which you should pay careful attention during the initial research and strategy phrases. Additionally, social media and email marketing strategies can boost your site’s success dramatically. SEO – Search Engine Optimization Search Engine [...]
Step 4 of Online Business Development for Hotels: Website Development
It is now time to design and develop the business logo, website and website copy. Through Step 2 and Step 3, you performed the keyword, market and competitive research needed to create marketing elements and messaging. Now, we will help you incorporate that information into the creative and branding. First: Create Online Strategy to Reach [...]
Step 3 of Online Business Development for Hotels: Online Strategy
Once a thorough review of the online market and competition has taken place, then it’s time to create the business and marketing strategy by defining: Audience demographics Website traffic and sales goals Online budgets needed to develop website and online marketing First: Define Target Market & Analyze Demographics A clearly defined market and audience will [...]
Intro: Online Business Development For Hotels
Square one. That’s where every business starts – with an idea. But in today’s world, most business ideas need some refinement – or reevaluation! Businesses in the hospitality industry in particular face an intensely competitive marketplace. As a result, the best online marketing strategy is to create a unique business that appeals to a very [...]
