Online Branding Archives
Marketing to Frequent Travelers: Best Practices For Hotels
In our previous post, we looked at the potential business value of frequent travelers to hotels, and how some hotels and ownership groups — like Starwood Capital Group — aim to capture those savvy, regular travelers. In thiss post, we’ll discuss specific best practices for hotels hoping to cash in on this lucrative demographic. When [...]
Marketing To Frequent Travelers: A Guide For Hotels
When “two percent” of guests account for “30 percent” of profit, it’s time to take a new look at gaining business travelers’ loyalty Money talks, and in the hotel industry, its linga franca is business, spoken fluently by the frequent business traveler. These days, the frequent business traveler accounts for a staggering percentage of hotel [...]
Google and Hotel Brands
SEOBook recently posted the infographic below regarding the current state of SEO and the ways in which Google favors big brands. The content discussed in the infographic does impact your hotel’s search performance; our hotel- and hospitality-focused commentary follows the graphic. Infographic by SEO Book The brands against which your hotel competes for search rankings [...]
PPC Strategy: Why Hotels Should Bid on Their Brand Name
One of the most frequently asked hotel pay per click questions has always been: Why do I need to bid on my brand name terms and keyword phrases? The simple answer is that you can’t afford not to. Today, hotels have more online competition and a more diverse setup of competitors than ever before. Top [...]
Consumer Engagement, Word-of-Mouth Advocacy & Increasing Brand Loyalty: Study Reveals the Social Media Objectives Trinity
While it should come as no surprise to anyone by now that many companies are embracing the use of social media as part of their overall marketing plan, a recent study reveals that brands are more likely to implement the use of social media now than ever before. The use of Facebook and Twitter by [...]
Google Selling Snow Cones?
This logo on a food stand caught me off guard on my recent travels through Mumbai. Seems pretty funny considering the fact that Google recently allowed a bidding free-for-all on branded keywords. With Google expanding its influence in Asia, it is going to have to deal with an array of trademark issues like these. These [...]
Viral Video Ad Mid-Year 2009 Round-Up
Half a Year of Viral Video Ads in 2009 It is July, and 2009 is already more than half-way over. Here is a list of viral video ads of note for the first part of the year. My pick for most innovative product promotional video was released by Microsoft/XBox last month, and it features their [...]
Is Your Marketing Department/Agency Robbing You (Banner) Blind?
Let’s start with the basics. What is banner blindness? This term comes from a 1998 study that was called, “Banner Blindness: Web Searchers Often Miss Obvious Links,” by Jan Panero Benway and David M. Lane. The gist of the study: People almost never look at anything on the web that looks like an advertisement. Here [...]
Using Twitter for Business: A Look at the Airlines
On March 17th, George Stephanolpoulos will conduct what’s known as a “Twitterview” with Senator John McCain at noon Eastern time. Although not the first, it’s probably the most high profile Twitterview to date. Twitter members can catch the interview by following on either Twitter account. Members can also post questions that they would like to [...]
Using Facebook Business Pages to Promote Your Brand
Today, Mark Zuckerberg of Facebook announced that they now have 150 million active users.According to Zuckerberg, “Today, we reached another milestone: 150 million people around the world are now actively using Facebook and almost half of them are using Facebook every day.This includes people in every continent—even Antarctica.If Facebook were a country, it would be [...]
