Multilingual Marketing Archives
Developing a Successful Multilingual Website
Multilingual websites are a hot topic for businesses that are competing in the global marketplace. Sadly, a lot of business owners and managers are misled into thinking that multilingual marketing is merely a translation of their current website/marketing message into a new language. This is a very costly mistake. Here are some points for you [...]
Top 10 Funny Blunders From Multilingual Marketing Campaigns
I am pleased to bring you our first comic post of 2009 — along with some serious advice. As the world gets flatter, clueless marketing folks around the world provide clients and onlookers with disastrous/comedic campaigns. Here are my favorite hilarious translation disasters: Coors. I guess the beer guys were probably using their product when [...]
Search Marketing in the Time of Global Financial Crisis
A big thank you to Paulo Coelho for inspiring the title of this blog post. For anyone not living in an isolation bunker, the past few weeks have been some of the most tremulous times for the financial sector in America. Several clients and friends have asked me what they should do about search marketing, [...]
