Mobile Marketing Archives
Marketing to Frequent Travelers: Best Practices For Hotels
In our previous post, we looked at the potential business value of frequent travelers to hotels, and how some hotels and ownership groups — like Starwood Capital Group — aim to capture those savvy, regular travelers. In thiss post, we’ll discuss specific best practices for hotels hoping to cash in on this lucrative demographic. When [...]
Hotel Online Marketing Budget Resolutions for 2012
Q: It’s a new year and a new planning and budgeting season. It’s exciting reading about all the online marketing possibilities, technologies and trends; but how on earth do we figure out a budget for everything? If we under-budget, we may miss the boat to generate returns. If we over-budget, we can’t recoup our expenses. [...]
5 ways to win the hotel mobile booking game
Evision Worldwide CEO Vikram Singh recently participated in a breakout session at the Hotel Data Conference on the benefits of mobile marketing and mobile booking: “Social and mobile: Where’s the ROI?” Vikram made his position clear early on: “People who aren’t investing in mobile this year are going to regret it for a very, very [...]
Hotels Must Embrace WordPress and Join the Open Source Revolution
Our tragic hero (that’s your hotel) finds itself locked into a contract with an internet marketing agency that forces you to use a subpar, overpriced, proprietary content management system (CMS). It’s clunky, confusing and costly yet is sold to you as the greatest thing ever invented. In the name of having full control of your [...]
Mobile Website Design Basics: What Every Hotel Needs to Know
I strongly encourage hotels to move towards establishing a mobile presence without delay. As with every new adventure in technology, there is a right way and a wrong way of doing things. Here are some points for hotels to consider when taking the mobile leap. Avoid “Walled Gardens” Hotels must stay away from “one size [...]
Developing an Effective Hotel Mobile Marketing Strategy for Your Hotel
Google travel predicts that mobile reservations in 2010 will reach over $160M. Hotels can finally stop wondering when to start their Mobile Marketing programs. Mobile web adoption is 8 times faster than the regular web adoption of the early 90’s! This means that more people will be accessing the web using their mobile devices instead [...]
Google Kicks Off 2010 With “Click to Call” PPC Ads
Google announced today that they are offering “Click to Call” ads to be displayed on mobile phones. We have always been very bullish on mobile phone marketing. It looks like things are finally setting up for the US market. The Scoop Your location-specific business phone number will display alongside your destination url in ads that [...]
Reasons Not to Have Your Website Designed in Flash
I have been asked to comment on this topic on many different occasions by many different sets of people (managers, owners, students, and conference/lecture attendees). Here is my list of reasons for not using Flash to build out your website. Bad for Search Engines and Rankings Although Flash websites are now starting to be indexed [...]
The End of the SEO Rankings Era, aka The Rise of the Universal-Social-Mobile Search Trinity
The SEO industry and their clients used to live and die by their rankings. But this ranking race is changing drastically as each day goes by. What is killing the ranking mania that has ruled search engine marketing for so long? Who is the rankings dragon slayer? Answer: The Trinity of Universal Search, Social Media, [...]
Search Marketing in the Time of Global Financial Crisis
A big thank you to Paulo Coelho for inspiring the title of this blog post. For anyone not living in an isolation bunker, the past few weeks have been some of the most tremulous times for the financial sector in America. Several clients and friends have asked me what they should do about search marketing, [...]
