Landing Pages Archives

WordPress Plugins for Hotels: Part 1

Written by Richard on April 6, 2012
This entry is part 1 of 2 in the series

We’ve written previously about the benefits and advantages of WordPress as a Content Management System (CMS) for your hotel’s website. One of the key reasons: extensibility through plugins. Because WordPress is open-source, almost anyone can implement added, enhanced or improved functionality through plugins. In fact, you’ll find tons of amazing plugins that can turn your [...]

Conversion Optimization for Hotels 5: Testing and Tracking

Written by Richard on March 16, 2012
This entry is part 5 of 5 in the series

So far in our introductory series on Conversion Optimization for Hotels, we’ve covered quite a bit of material: What conversion optimization means and why it’s so important How conversion optimization is a particularly important part of your sales processes Best practices in creating landing pages A spotlight on the all-important call-to-action for every page, not [...]

Conversion Optimization for Hotels 3: The 5 Rules For Creating Your Landing Pages

Written by Richard on February 9, 2012
This entry is part 3 of 5 in the series

The 5 key rules for hotels to create effective landing pages that will compel action and generate business.

Conversion Optimization for Hotels 2: Blueprint Your Inbound Channels

Written by Richard on February 1, 2012
This entry is part 2 of 5 in the series

How to get started with conversion optimization for your hotel: strategy, landing pages and mapping your sales funnels step-by-step.