Hotel Booking Engines Archives
WordPress Plugins for Hotels: Part 2
In our first post of WordPress plugins for hotels, we discussed some general purpose plugins that could seriously enhance your WordPress-based site’s performance and usability. In this post, we’ll delve into some powerful plugins that can help increase on-site conversions-to-booking and make your site friendlier and more useful to your guests. Before we begin, two [...]
Q&A: Why Does My Hotel Website Have Such A High Bounce Rate?
Sometimes, hotels may find they have unusually high bounce rates. It can be particularly dramatic after a website redesign and/or change in booking engine, when the bounce rate inexplicably shoots up. What’s happening? A: A huge factor that affects the overall bounce rate is how the booking engine is or is not setup on the [...]
Five Reasons Not to Use the Synxis Booking Engine
Over the past 7 years, I have been providing online marketing services to the hotel, resort and B&B market. I have set up tracking and reporting for PPC, SEO, email and banner ad marketing on a wide variety of booking engines, including Synxis. I have to say that I have been repeatedly disappointed with the [...]
Mobile Website Design Basics: What Every Hotel Needs to Know
I strongly encourage hotels to move towards establishing a mobile presence without delay. As with every new adventure in technology, there is a right way and a wrong way of doing things. Here are some points for hotels to consider when taking the mobile leap. Avoid “Walled Gardens” Hotels must stay away from “one size [...]
If Your Hotel Booking Engine sucks…It’s Time to Wake Up!
I have always been close to the hospitality sector. As many of you know, I started my career there. After moving to the hyper-competitive world of search engine marketing, I quickly noticed that other sectors of the economy are VERY serious about their revenue delivery machines, aka shopping carts. However, years later, the hospitality sector [...]
