Conversion Optimization Archives
WordPress Plugins for Hotels: Part 2
In our first post of WordPress plugins for hotels, we discussed some general purpose plugins that could seriously enhance your WordPress-based site’s performance and usability. In this post, we’ll delve into some powerful plugins that can help increase on-site conversions-to-booking and make your site friendlier and more useful to your guests. Before we begin, two [...]
Use Online Reviews to Improve Your Hotel’s Marketing
In our last post, we examined how online reviews make revenue for hotels by boosting both web traffic and conversion ratios. In this post, we’ll examine how you can use reviews to improve your marketing efforts. We begin with the most obvious best practice: Feature and highlight the positive reviews Include positive reviews on both [...]
WordPress Plugins for Hotels: Part 1
We’ve written previously about the benefits and advantages of WordPress as a Content Management System (CMS) for your hotel’s website. One of the key reasons: extensibility through plugins. Because WordPress is open-source, almost anyone can implement added, enhanced or improved functionality through plugins. In fact, you’ll find tons of amazing plugins that can turn your [...]
Conversion Optimization for Hotels 5: Testing and Tracking
So far in our introductory series on Conversion Optimization for Hotels, we’ve covered quite a bit of material: What conversion optimization means and why it’s so important How conversion optimization is a particularly important part of your sales processes Best practices in creating landing pages A spotlight on the all-important call-to-action for every page, not [...]
Conversion Optimization For Hotels 4: Spotlight On The Call-To-Action
We already touched on this topic in the last post in our conversion optimization for hotels series, but the call-to-action is important enough to merit its own spotlight post. First, let’s summarize what we mentioned about the CTA in “The 5 Rules For Creating Your Landing Pages“. Only include one or two calls-to-action State it [...]
Conversion Optimization for Hotels 3: The 5 Rules For Creating Your Landing Pages
The 5 key rules for hotels to create effective landing pages that will compel action and generate business.
Conversion Optimization for Hotels 2: Blueprint Your Inbound Channels
How to get started with conversion optimization for your hotel: strategy, landing pages and mapping your sales funnels step-by-step.
Why Your Hotel Needs Conversion Optimization…NOW
Why does this “conversion rate” thing matter? Let’s do a thought exercise. Would you rather have: 100,000 visitors coming to your site, with a conversion rate of 1% → 1,000 bookings 50,000 visitors coming to your site with a conversion rate of 3% → 1,500 bookings We thought so. Now, let’s make the question a [...]
Marketing Lessons From the Late Billy Mays
How to Be Your Own Pitchman The man who perfected the art of speaking in ALL CAPS as he shouted his way into America’s homes via late night TV infomercials, the one who’s voice haunted our nightmares but compelled us to open our wallets and start dialing that 1-800 number, died unexpectedly at the age [...]
Is Your Marketing Department/Agency Robbing You (Banner) Blind?
Let’s start with the basics. What is banner blindness? This term comes from a 1998 study that was called, “Banner Blindness: Web Searchers Often Miss Obvious Links,” by Jan Panero Benway and David M. Lane. The gist of the study: People almost never look at anything on the web that looks like an advertisement. Here [...]
