Content Development Archives
WordPress Plugins for Hotels: Part 1
We’ve written previously about the benefits and advantages of WordPress as a Content Management System (CMS) for your hotel’s website. One of the key reasons: extensibility through plugins. Because WordPress is open-source, almost anyone can implement added, enhanced or improved functionality through plugins. In fact, you’ll find tons of amazing plugins that can turn your [...]
Conversion Optimization for Hotels 5: Testing and Tracking
So far in our introductory series on Conversion Optimization for Hotels, we’ve covered quite a bit of material: What conversion optimization means and why it’s so important How conversion optimization is a particularly important part of your sales processes Best practices in creating landing pages A spotlight on the all-important call-to-action for every page, not [...]
Conversion Optimization for Hotels 3: The 5 Rules For Creating Your Landing Pages
The 5 key rules for hotels to create effective landing pages that will compel action and generate business.
Conversion Optimization for Hotels 2: Blueprint Your Inbound Channels
How to get started with conversion optimization for your hotel: strategy, landing pages and mapping your sales funnels step-by-step.
Q&A: Why has my email marketing service suspended my account?
Email marketing services, like MailChimp and Constant Contact, are beholden to certain guidelines to avoid running afoul of anti-spam laws, regulations and protections. As a result, they monitor and enforce certain thresholds in spam complaints, email bounces and unsubscribe rates. If you consistently exceed these thresholds, they can suspend or cancel your account. (You agreed [...]
Blogging Platforms for Hotels: WordPress Versus Tumblr
So after the first few posts in our Blog Development for Hotels series, you have a better understanding of why a blog is so important and how it strengthens your online performance. But we are left with an even more basic question: what platform should you use to host your blog? We recommend that you [...]
Hotel Online Marketing Budget Resolutions for 2012
Q: It’s a new year and a new planning and budgeting season. It’s exciting reading about all the online marketing possibilities, technologies and trends; but how on earth do we figure out a budget for everything? If we under-budget, we may miss the boat to generate returns. If we over-budget, we can’t recoup our expenses. [...]
How to Use Blogs for Push and Pull Marketing to Increase Visibility and Revenue
We hear it everyday – everyone wants to “increase social media” or “get more traffic from Google” but everyone seems to be at a loss how to make it happen. Fortunately, the social media/search traffic phenomenon isn’t necessarily as mysterious or difficult as you may have been led to believe. Not that it’s easy! But [...]
The Best Consumer Focused Blogs & Content Strategies in the Travel Industry
There are a few hotels and travel-related brands that have been hot on the content development trail for years. These businesses have clearly seen the benefits of developing various forms of content for their repeat/loyal customers + new visitors familiarizing themselves with the business/brand. For some of these businesses, their content is their main business [...]
Why Your Hotel Needs A Blog…NOW
Introduction: The Importance of Content Content development is going to be a major — if not THE most important — online marketing and search engine ranking factor for hotels over the next few years. Remember, the ultimate goal for search engines like Google is to deliver to its searchers EXACTLY the information for which they’re [...]
