Analytics Archives
Conversion Optimization for Hotels 5: Testing and Tracking
So far in our introductory series on Conversion Optimization for Hotels, we’ve covered quite a bit of material: What conversion optimization means and why it’s so important How conversion optimization is a particularly important part of your sales processes Best practices in creating landing pages A spotlight on the all-important call-to-action for every page, not [...]
Q&A: Why Does My Hotel Website Have Such A High Bounce Rate?
Sometimes, hotels may find they have unusually high bounce rates. It can be particularly dramatic after a website redesign and/or change in booking engine, when the bounce rate inexplicably shoots up. What’s happening? A: A huge factor that affects the overall bounce rate is how the booking engine is or is not setup on the [...]
Hotel Online Marketing Budget Resolutions for 2012
Q: It’s a new year and a new planning and budgeting season. It’s exciting reading about all the online marketing possibilities, technologies and trends; but how on earth do we figure out a budget for everything? If we under-budget, we may miss the boat to generate returns. If we over-budget, we can’t recoup our expenses. [...]
Google Analytics In An Hour A Week Part 4: Content and Campaign Reports
Up to this point – through the Dashboard and traffic, intelligence and other detailed reports – you’ve gotten some solid insight into: (1) where your site visitors are coming from, plus (2) when and how they show up, along with (3) some technical information. In this post, we’re going to drill down a little deeper [...]
Google Analytics In An Hour A Week Part 3: Traffic Reports
In our introductory post, we introduced you to the Dashboard and the first key metric to monitor (bounce rate). In the second post, we unearthed a wealth of data through detailed reports. In this post, we come to the heart of the matter: understanding your site’s web traffic. Traffic Reports Location in old GA: Traffic [...]
Google Analytics In An Hour A Week Part 2: Detailed Reports
In our introductory post, we introduced you to the Dashboard and the first key metric to monitor (bounce rate). In this post, we’re going to delve into some of the more detailed reports so you can get more granular, higher quality data. In fact, this is the kind of powerful information that Google Analytics provides [...]
Google Analytics In An Hour A Week Part 1: Introduction
Website analytics are intimidating. Trust us, we know. And when you first get into Google Analytics (GA)… Well, suffice it to say, while GA is just about the best analytics system out there, until you know what you’re looking at, it’s fairly overwhelming.
Introducing Evision’s Online Performance Dashboard!
A better reporting platform for hotels Evision has been hard at work; and today I am happy to announce that Evision’s Online Performance Dashboard is ready and available to all Evision clients on an advanced analytics package. We have partnered with Raven Tools to create a customized Online Performance Dashboard for hotels that centralizes all [...]
Five Reasons Not to Use the Synxis Booking Engine
Over the past 7 years, I have been providing online marketing services to the hotel, resort and B&B market. I have set up tracking and reporting for PPC, SEO, email and banner ad marketing on a wide variety of booking engines, including Synxis. I have to say that I have been repeatedly disappointed with the [...]
Developing a Successful Multilingual Website
Multilingual websites are a hot topic for businesses that are competing in the global marketplace. Sadly, a lot of business owners and managers are misled into thinking that multilingual marketing is merely a translation of their current website/marketing message into a new language. This is a very costly mistake. Here are some points for you [...]
