Meet Your Team
Vikram Singh
Principal and CEO
As a founder and CEO of Evision Worldwide, Vikram heads a team of specialists that craft winning strategies to optimize client visibility and online revenue. He combines expertise in technology sales with a decade of experience in operations and revenue management at global hotel brands. Consequently, Vikram bridges the gap between emerging technologies and the hospitality industry.
Expertise in:
- Emerging trends and data-driven actions to optimize client visibility and revenue
- Innovative uses of new technologies
- Hotel- and travel-specific revenue strategies
Speaking
An expert in online revenue optimization for hotels and the hospitality industry, Vikram is a frequently requested speaker. He shares his knowledge through dynamic and action-oriented lectures, workshops and seminars worldwide, including an international workshop for the U.S. Department of Commerce. He is also a featured presenter for the national 2010 and 2011 American Express/American Hotel & Lodging Association Educational Series.
Vikram is a hotel marketer by choice, not by accident. He attended the Institute of Hotel Management, Mumbai, and remembers getting on board a train at age 16 to go to hotel school. His dedication and early start have paid off for clients, including both independent and branded hotels, resort properties, and several national and multinational property management groups, such as Highgate Holdings, MSD Capital and Crowne Plaza New York. Vikram worked previously as International Sales Director at VIZERGY and Operations Manager at Pan Pacific Hotels & Resorts. He also guest-lectures Internet marketing classes at Purdue University and Brigham Young University in Hawaii, where he serves on the Marketing Department’s Advisory Board.
Vikram graduated from Delhi University.Vikram merges a decade of working in operations and revenue management for the Taj Group of Hotels, Resorts & Palaces and Pan Pacific Hotels & Resorts, with overlapping experience in international technology sales, giving him the finely honed ability to bridge the gap between technology and the hospitality industry.
Vikram has aligned his work with one of his great loves: he is an inveterate traveler. Top destinations include the South Pacific, followed by Spain and Patagonia (the South American version, not the clothing retailer).
Ronnie Soud
Principal and Chief Marketing Officer
As a founder and Chief Marketing Officer for Evision Worldwide, Ronnie oversees the team responsible for generating and optimizing revenue for Evision clients. He develops and refines the products, marketing services and strategies implemented for each of Evision Worldwide’s clients. He also helps to educate the travel and hospitality industry about emerging markets and new technologies as they relate to online marketing and revenue.
Expertise in:
- Local and worldwide markets
- Pay per click advertising
- Search engine optimization
- Website usability and functionality
- Advanced analytics and tracking
- Mobile marketing
- Website conversion strategies
Ronnie has serviced over 300 clients worldwide, from independent hotel and resort properties to large brands such as Marriott and Disney. He has also consulted with businesses around the globe on online brand-building, search engine optimization and paid search marketing. He worked previously as the Paid Search Marketing Director at Secure-Res.
Ronnie graduated from the University of North Florida.
Ronnie loves to surf (every day), loves the Web (most days) and cooking is his favorite hobby.
Melanie Korn
Principal and Managing Director
As a founder and Managing Director of Evision Worldwide, Melanie oversees all business operations. With finely honed management and communication skills, Melanie has mastered the ability to weave all the scraps of a project, a disparate group of people, and countless details into a final product that invariably exceeds client expectations. Driven by the goal of making partnership with Evision Worldwide an invigorating, collaborative and successful long-term experience, Melanie ensures the operations side works seamlessly with client and creative services on every project.
Expertise in:
- Project management
- Writing, design and management of both online and offline media
- Creative services
- Business operations
Melanie worked previously as owner of Wordsmiths Editorial Services and Director of Editorial Services at Sg2. She has applied her SEO, website usability, writing and editorial skills to thousands of clients spanning multiple industries over two decades, refining her expertise in the fine art and science of high-ranking search engine copy, top-notch SEO strategy and flawless operations.
Melanie graduated with honors from Cornell University.
Though Melanie spends most of the year in Chicago, her favorite place in the world is Hawaii. If you could see the view from her home there, it would be your favorite place too.
Shawn Hickman
Director of Search Engine Marketing (SEM) and Client Services
As Director of SEM and Client Services, Shawn heads the team whose work generates and optimizes online revenue for Evision clients. Shawn offers a wealth of search engine marketing experience, especially for the travel/hospitality industry, having worked both in-house and at the agency level. With both mastery of granular SEM operations and the ability to stay on target with the big picture, Shawn can assemble an all-encompassing plan to help clients meet and exceed their online revenue goals. He is one of the primary points of contact for many clients, for whom he is also an excellent educator – he ably breaks down complex questions to educate clients about their website performance and what they can do in-house to boost results.
Expertise in:
- Search engine optimization
- Pay per click marketing
- Affiliate marketing
- Social media marketing
- A/B and multivariate testing
- Project management
Shawn has worked previously as Online Marketing Manager for Sears (where he managed over $1M of online ad spend monthly) and Gaylord Hotels (where he marketed 5,400 rooms and 1.7M square feet of meeting space). He’s also worked as Internet Marketing Manager at Web Solutions of America and Technical Operations Director at Century 21 World Properties.
Shawn graduated from Seminole State College in Florida.
Shawn is never more than a click away from an article or video online guaranteed to educate, impress, inspire a few chuckles and on occasion, raise eyebrows.
Richard Goulde
Director of Marketing Communications
Richard heads Evision’s own marketing efforts while also leading the team that delivers content and creative services to Evision clients. The marriage of search marketing technical expertise and wordsmith craftsmanship is a skill few online marketing firms can offer. Richard specializes in powerful writing and communications strategy that speak to search engines, customers and the bottom line with equal finesse. Richard applies his undergraduate and graduate training in psychology into priming marketing campaigns for usability and conversion optimization; consequently, his work drives targeted traffic while simultaneously perfecting the marketing message and maximizing customer engagement.
Expertise in:
- Marketing strategy
- Online and print copywriting
- Project management
- Industrial psychology
Richard has owned multiple businesses, starting in college with his own small-press publishing company. He has also consulted on marketing strategy while producing creative, compelling copy. In between, he delved into more sales-centric work in the financial sector at the IRS, Dell Financial Services and ViewPoint Bank. Sales honed his focus: the copy has a job to do, and if it doesn’t, the page might as well be blank.
Richard graduated from the University of Texas at Austin.
The writing doesn’t stop at sales. Short stories, novels, scripts, gibberish scribbled on cocktail napkins, it’s all sitting in a giant pile in the back of his closet.
Mateo Baisden
Director of Web Design & Development
Mateo leads Evision's web design and development department while combining creative excellence with a passion for highly targeted, analytics-based marketing. He specializes in boosting website conversions by continually implementing website-based marketing initiatives that specifically address visitor trends.
Expertise in:
- Web design & development (websites and advanced website marketing systems)
- User experience/information architecture
- Landing page and on-site marketing strategy
- Interface design
- Technical project and resource management
Mateo began his creative career in the Minneapolis advertising scene, starting as a web production assistant, and progressing over 10 years into senior designer and creative director positions at several award-winning agencies, before accepting an offer to lead as a User Experience Architect at a web 2.0 start-up.
Mateo enjoys mountain biking, scuba diving, off-road jeeping - any extreme outdoor sports for which he can make time around keeping up with the latest trends and techniques in the world of internet marketing.
