The “Non-Voter” Video. A Successful Viral Video Campaign.
Article posted November 3, 2008 in Speaking Engagements
The people at MoveOn.org have created a viral video that many of you may have seen by now. No matter what your political leanings, the video is pretty hilarious and very well done, and a great example of the use of technology to spread a message. The basic message of the video is to “get out and vote”. That’s something that we all can agree with, and, even though the video is very obviously pro-Obama, I’ve sent it to republican friends who also thought it was quite funny. Here’s the video, and when you send it out, the “Non-Voter” name is automatically replaced with your friend’s name and sent to their inbox as an official-looking “CNNBC.com” report:
From a business perspective, the video is a good example of what should be included in a Web 2.0 viral video campaign. The video is high quality, it’s clever and it really is funny, and it’s something that you would actually want to send out to your friends. They also make it very easy to send out. There are no complicated forms to complete, you simply enter your friends name and email address and they do the rest.
Apparently 12 million people have seen this video, and the creators are trying to reach their goal of 15 million by Election Day. Whether this video actually pushes anyone to go to the polls that would not have gone otherwise is debatable. But it did make a lot of people laugh.
If you want to send it to your friends, here’s the link:
CNNBC.com “Non-Voter” Video. See you at the polls tomorrow.
