Join Our 4-Day Google Analytics Tour in California

Article posted September 22, 2009 in Speaking Engagements

If you’re planning to be in California next week, it’s the perfect time to brush up on your Google Analytics skills. Vikram will be presenting four seminars entitled, “Demystifying Google Analytics,” sponsored by the California Hotel & Lodging Association.

“Demystifying Google Analytics” covers basic to advanced information. It’s useful for hotel managers who are brand new to website analytics reviews, as well as those who are more experienced and want to receive some expert tips.  Vikram always provides attendees with skills they can start using immediately to conduct website analytics reviews and improve their website and marketing programs.

Google Analytics Seminar Topics

Why Google Analytics?

  • Comparison with other analytics programs
  • Benefits of Google Analytics
  • Getting started

Google Analytics 101

  • Using the dashboard
  • Understanding visitor stats
  • Analyzing traffic sources
  • Rating website content
  • Tracking goals

Bounce Rate Analysis

  • Definition
  • Why it’s important

Advanced Analytics Metrics

  • Ad tracking
  • Booking engine tracking
  • Advanced segmentation
  • Website optimizer
  • Custom reports

Tips for Advanced Users

  • Making the most of Google Analytics

Seminar Schedule and Registration

September 28, 2009
San Diego Marriott Gaslamp Quarter
660 K Street, San Diego, California
Online Registration – San Diego

September 29, 2009
Holiday Inn Torrance Hotel
19800 South Vermont, Torrance, California
Online Registration – Torrance

September 30, 2009
Fess Parker’s Doubletree Resort
633 East Cabrillo Boulevard, Santa Barbara, California
Online Registration – Santa Barbara

Northern California Hotel & Lodging Conference
October 1, 2009
Doubletree Hotel San Jose
2050 Gateway Place, San Jose, California
Online Registration – San Jose

We’ll hope to see you at one of these venues on our Google Analytics tour!