Exciting News! I am a Guest Lecturer at Purdue University!

Posted on November 10, 2009 in Speaking Engagements

I wanted to take a few moments to share with our loyal readers that I have been invited by Purdue University to speak to students in their Entrepreneurship Program. This is truly an honor and a great opportunity for me to share with students the importance of understanding and implementing strong internet marketing techniques.

Here is a brief agenda of what I will be covering in the classes I’m teaching next week:

How Internet & Search Engines Work:

• Internet History & Infrastructure
• Search Engine Spiders & Indexing
• Understanding Search Results
• Search Engine Optimization & Pay Per Click Marketing

The Important Choices:

• Company Name
• Choosing a Domain
• Choosing a Host
• Choosing Keywords

Web Strategy 101:

• Research
• Competition Analysis
• Reputation Management

If you are in Indianapolis, let me know and I would be glad to meet up.

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