Search Engine Optimization
SEO for Hotels: Why You Need It
It’s essential to aggressively manage your search engine placements. Even falling behind by a single page of search results can mean losing a huge percentage of potential traffic. And in today’s online marketplace, with travel as one of the top-searched categories in every major search engine, grabbing a top search rank requires both smart strategy and website strength.
In other words, SEO is not optional if you are to optimize revenue generation online: you must have a proven, effective, revenue-driven strategy in place.
Evision offers tailored, hard-hitting SEO plans for hotels that go far beyond what your competition is doing. We take the complicated, abstract and confusing elements of search engine optimization and make them concrete and measurable. In other words, we tell you the precise placements you need, how to market and spend to achieve them, and how to assess the bottom-line dollar value of your SEO effort.
SEO: How To Get Started
In fact, SEO is always the place to begin in digital marketing, but it is far from the end. True success on the modern Web requires a multifaceted program that optimizes your online presence simultaneously across channels. We strategically weave these threads together – and work them with overall revenue optimization – to create a powerful, interactive force that captures and converts more traffic.
- Search engine optimization
- Pay-per-click advertising
- Email marketing
- Maps and local search optimization
- Online reputation monitoring
Internet marketing involves elements that, uncoordinated, just make noise. But carefully interconnected, they allow you to master the online marketplace.
Hotel SEO: Our Services
SEO has two main areas of focus: on-site and off-site. On-site SEO focuses on any and all elements located on your website. Off-site SEO focuses on elements that are on other websites. In order to achieve optimum results, on-site and off-site strategy must be used together as part of a carefully synchronized, integrated strategy.
On-Site SEO: Website Optimization
When you hire Evision to provide SEO for your hotel, we start by conducting a thorough analysis of your current website setup and structure. We are looking for proper page layout and programming, to make sure the website is not blocking any of the search engines from accessing, crawling and indexing each page. We’ll provide a list of any programming modifications that need to be made before we proceed.
On-Site SEO: Keyword Research
Keyword research is the single most important step in SEO. It sets the tone for all other practices: optimization of page content and tags, present and future content development strategy, link-building efforts, and any online PR. We take keyword research very seriously, and share our results openly with our clients. After the initial keyword research phase is completed, we create a unique keyword strategy for each page of your site, focusing on:
- Title tags
- Meta keyword and description tags
- Alt tags for images
- URL structure
- H1, H2, and H3 tags
- Page content
- Internal linking strategy
On-Site SEO: Content Development
Content development is the second major phase of website optimization. Our experienced and talented SEO copywriters and editors create persuasive, informative and highly optimized content that can help you achieve the rankings you need without sacrificing quality or readability.
Off-Site SEO: Link Building
Don’t let other companies fool you: SEO is not full of proprietary secrets, and there is no “magic formula” that you can use to dramatically increase search engine visibility. To improve your rankings, you need to build links to your website. In other words, other websites need to link to yours.
Not all links are created equal. What you need are topically relevant links from quality websites, typically those that have some authority within your industry or local market. It’s a simple concept, but a very specialized and time-consuming task, one that is best left to a link-building expert.
Evision’s team of link building specialists concentrates only on this particular service; all they do is build links to your site. We monitor your rankings each month, to track movement for your most productive keyword phrases. We are happy to supply a link and rankings report each month, which details the quantity of new links that were added, plus all keyword ranking changes.
