Blog Development
Blogs are the perfect content hub for every website in every industry. In fact, a good blog is a multilayered marketing and sales tool that a hotel can use to improve its search engine ranking, social media performance, online reputation and overall marketing efforts. Unlike static website and sales pages like “Accommodations” and “Special Packages” pages, which are always focused on capturing/engaging users during the shopping phase, a blog with the proper content can attract and convert users at all phases. Additionally:
- Increase your hotel’s exposure and website traffic, while building customer engagement and loyalty
- Increase search engine authority and keyword diversity
- Capture customers earlier in the sales funnel, and at all stages in the travel shopping process
- Create NEW business
For your blog to generate these and other benefits requires both a clear, focused blog strategy and crisp, compelling writing imbued with personality and vibrancy. Then, the blog must marry the professional-grade copy of standout writers with the search marketing expertise of high performing SEOs. That studious weaving of art and science is a rare find, and we are pleased to offer it as one of our specialties.
First, pick your back-end development package.
For example, we offer development packages for the following situations:
- Refresh of existing WordPress blog
- Refresh of existing Blogger blog
- Create a brand new blog on your main website
- Create a brand new blog off-site (Blogger, Tumblr, etc.)
- Or no development - use your existing blog platform with no changes; we'll simply provide stellar content to fill it.
Then, pick your blog content package.
Basic Blog Content or Blog Content Plus. Both packages deliver 50 blog posts that can be used dynamically in your blog, or optionally as static pages (for example, as “activities” pages). Altogether, they create a hub on your website that helps establish your site’s authority for search engines and human visitors alike, while cultivating a growing social audience.
For more information about our blog packages, please click on the next tab “Our Services”.
Blog Content Basic Package
Even a simple, straightforward blog can do wonders for your site. We provide strong blog articles that will inform, entertain and, if appropriate, persuade -- and along the way, grow your audience and help with search engine rankings. This package includes:
- Topic generation for 50 blog posts
- 50 all-new basic blog posts, including tag and category organization
- Recommended publication schedule
Blog Content Plus Package
If you want a blog that’s worthy of being an online destination on its own merits, our senior writers will breathe life and vitality into your website by speaking with a distinctive, personable and compelling voice. These articles will pull readers in and hold them for the ride as we create a comprehensive travel guide to your local market, one post at a time. This blog content does more than inform, entertain and convince: it stands out in a crowd.
- Topic generation for 50 blog posts
- 50 all-new, detail-oriented blog posts across a broad range of topics
- Tag and category organization
- Embedded Google Maps where appropriate
- Light conversion optimization where appropriate to encourage reader action (social sharing, Facebook liking, email sign up, etc.)
- A distinctive voice, produced by senior writers, that carefully reflects your hotel’s branding and personality
- Recommended publication schedule
- Additional optional payment terms
