Advanced Analytics Reporting
Analytics and Reporting for Hotels: Why You Need It
We are scientists who measure, track and test every aspect of every service, so that we achieve the results to which others can only aspire.
It all comes down to insight: do you have the insight into both the marketplace and your own business performance to see the road past your competitors? We distill raw data into crystallized detail and make sense of it for non-statisticians. With real numbers at our fingertips, we tell you what your next steps should be. So you’re left with action steps instead of spreadsheets.
No one else in our industry – no one – delves this deep, or takes this care with the data they’re given.
- The ability to outperform your competition
- Better business intelligence
- Profitable data about customers
- Improved customer service delivery
- Action items for improvement/development
Note: This list of benefits differs from the benefits of our other services in one subtle but essential way: it’s not just that analytics delivers these things; it’s that skilled and thorough analytics is the only way to deliver this level of value.
Then we can help you translate those statistics into actionable plans for increasing your online revenue, and manage and monitor everything from our Online Performance Dashboard.
Advanced Analytics and Booking Engine Reporting: How To Get Started
The Evision team has extensive experience in setting up analytics and booking engine tracking, reviewing and analyzing collected data, and providing meaningful reports to our clients. We strongly believe in data-based decision-making. That’s why we make sure that all our clients get the crucial information they need to make informed online marketing decisions.
Using your selected analytics software and booking engine, we will track and report your online marketing, online revenue, and website performance stats to the highest degree possible. In addition to regular and custom reporting, we also offer a 24/7 portal where you can access your hotel’s entire online presence and performance through a custom dashboard that not only aggregates data from all channels – SEO, PPC, emails, social media, etc. – but enables you to actually access and manipulate social media accounts, blogs, etc.
Then we can help you translate those statistics into actionable plans for increasing your online revenue.
Advanced Analytics Reporting: Our Services
Basic Website Analytics Setup, Review and Reporting
Website analytics offer a window into how users interact with your website. No matter which website analytics system you have in place, Evision can step in to provide a basic analysis of your website’s past performance. We are very experienced in working with a variety of website analytics systems.
If you do not have a website analytics system in place, we will be happy to recommend and help set up the analytics software that is the best fit for your website.
Monthly Marketing Report and Action Plan
We strongly recommend that our clients monitor their analytics data on a monthly basis. This doesn’t have to be a daunting task. Evision will collect all the relevant data you need and present it in one cohesive report that can be used by all the members of your ecommerce team.
Evision’s monthly report details the production (traffic and revenue) from any or all of the following components of your online marketing program:
- Search engine optimization (SEO)
- Pay per click (PPC) advertising
- Social media websites (Facebook, Twitter, Yelp, TripAdvisor, etc.)
- Email marketing campaigns
- Banner advertising and/or link buys
- Geographical/regional production (worldwide, regional, cities)
In addition to providing all the relevant data you need from your online marketing activities, we’ll also present action items for meeting/exceeding your website goals and revenue targets.
Hotel Booking Engine Performance Review and Reporting
To offer full, comprehensive performance reporting for your booking engine, we will need monthly access to a few standard booking engine reports. These can be provided to us by your team; or, if you like, you can grant us access to the backend of your booking engine, where we can run our own reports for analysis.
In our monthly review, we’ll examine total rate searches, unique rate searches, total bookings, and revenue. We can help you identify how your website and booking engine are performing in terms of conversions, denials, revenue management strategy, etc, in order to help you increase your bottom line.
Through the years, we have worked with every major hotel booking engine under the sun.
Chances are, our staff knows more about your hotel booking engine than you do. More importantly, we will be happy to share our extensive knowledge of how to use booking engine reports to streamline and enhance your online marketing efforts.
Advanced Analytics Consultation
For clients only wishing to engage with us for a consultation, we will be happy to perform a one-time review of your website, SEO and PPC campaign performance. Based on our review of your analytics data, we’ll make recommendations to help you reach your goals for website performance, online traffic and revenue.
Evision Online Performance Dashboard
For customers seeking advanced analytics service, we offer the industry’s premium reporting platform, enabling you and your marketing team 24/7 access to all data about your full online presence and performance. Our peerless (can you tell we’re proud of it?) Online Performance Dashboard aggregates all relevant data into an easy-to-use and understand dashboard. (Click the link to learn more and view screenshots).
What We Track
Analytics Systems We Cover:
- Google Analytics
- Omniture
- Mint
- Piwik
- WebTrends
Booking Engines We Track:
- Synxis
- iStay and iHotelier by TravelClick
- Guest Connect by Sabre
- RezTrip by Travel Tripper
- RezStream
- Secure-Res by Vizergy
- Open Hospitality
- gBooker by Genares
- Topaz
- Webervations
- Private booking engines from big brand hotels, including Marriott, Hilton, Wyndham and Best Western
Marketing Activities We Monitor:
- SEO
- PPC campaigns
- Social media
- Email marketing
- Banner advertising
- Link buys
- Geo-targeted production
Sample Elements Examined:
- Total rate searches
- Unique rate searches
- Total bookings
- Revenue
- Conversion ratios
- Denials
- Total “No Availability” results
