Advanced Analytics Reporting

Advanced Analytics and Booking Engine Reporting

The Evision team has extensive experience in setting up analytics and booking engine tracking, reviewing and analyzing collected data, and providing meaningful reports to our clients. We strongly believe in data-based decision-making. That’s why we make sure that all our clients get the crucial information they need to make informed online marketing decisions.

Using your selected analytics software and booking engine, we will track and report your online marketing, online revenue, and website performance stats to the highest degree possible. Then we can help you translate those statistics into actionable plans for increasing your online revenue.

Advanced Analytics Reporting: Our Services

Basic Website Analytics Setup, Review & Reporting

Website analytics offer a window into how users interact with your website. No matter which website analytics system you have in place, Evision can step in to provide a basic analysis of your website’s past performance. We are very experienced in working with a variety of website analytics systems, which include:

  • Google Analytics
  • Omniture
  • Mint
  • Piwik

If you do not have a website analytics system in place, we will be happy to recommend and help set up the analytics software that is the best fit for your website.

Monthly Marketing Report & Action Plan

We strongly recommend that our clients monitor their analytics data on a monthly basis. This doesn’t have to be a daunting task. Evision will collect all the relevant data you need and present it in one cohesive report that can be used by all the members of your ecommerce team.

Evision’s monthly report details the production (traffic and revenue) from any or all of the following components of your online marketing program:

  • Search engine optimization (SEO)
  • Pay per click (PPC) advertising
  • Social media websites (Facebook, Twitter, Yelp, TripAdvisor, etc.)
  • Email marketing campaigns
  • Banner advertising and/or link buys
  • Geographical/regional production (worldwide, regional, cities)

In addition to providing all the relevant data you need from your online marketing activities, we’ll also present action items for meeting/exceeding your website goals and revenue targets.

Click here for a sample report.

Hotel Booking Engine Performance Review & Reporting

To offer full, comprehensive performance reporting for your booking engine, we will need monthly access to a few standard booking engine reports. These can be provided to us by your team; or, if you like, you can grant us access to the backend of your booking engine, where we can run our own reports for analysis.

In our monthly review, we’ll examine total rate searches, unique rate searches, total bookings, and revenue. We can help you identify how your website and booking engine are performing in terms of conversions, denials, revenue management strategy, etc, in order to help you increase your bottom line.

Through the years, we have worked with every major hotel booking engine under the sun. We have extensive reporting experience with the following booking engines:

  • Synxis
  • iStay and iHotelier by TravelClick
  • Guest Connect by Sabre
  • RezTrip by Travel Tripper
  • Secure-Res by Vizergy
  • Open Hospitality
  • gBooker by Genares
  • Topaz
  • Webervations
  • Private booking engines from big brand hotels, including Marriott, Hilton, Wyndham and Best Western

Chances are, our staff knows more about your hotel booking engine than you do. More importantly, we will be happy to share our extensive knowledge of how to use booking engine reports to streamline and enhance your online marketing efforts.

Advanced Analytics Consultation

For clients only wishing to engage with us for a consultation, we will be happy to perform a one-time review of your website, SEO and PPC campaign performance. Based on our review of your analytics data, we’ll make recommendations to help you reach your goals for website performance, online traffic and revenue.

If you need further details about our services, or if you would like to set up a customized consultation, please contact us and we’ll figure out exactly what you need.