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EMAIL info@evisionworldwide.com
EMAIL info@evisionworldwide.com
Don’t Be Left Behind
Local search is a tool that is paving the way as THE advertising product as we move into the Web 2.0 and 3.0 era. It is much more than just Google, Yahoo, and MSN map listings. It is on its way to being totally interactive with other tech devices. The consensus prediction is that $8 billion will be spent in 2010 on ads targeted to local searchers.
Evision’s suite of local search marketing services includes the following:
- Standard paid search listings using geo-targeted product/service phrases
- Local business listings on Google, Yahoo, MSN, and Ask
- Mobile text ads from Google on your cell phone
Local search works best when combined with a robust SEO or PPC campaign that concentrates on generating buzz and building brand awareness.
We will continue to add more services as they evolve. You can expect the latest and the best local search marketing services from the experts at Evision Worldwide.
The “New” Local Search
Local search has become a process by which consumers use the internet to research products they wish to buy offline. In terms of advertising, it used to mean simply putting a geo-targeted location at the beginning or end of a much broader product or service search query. However, as search marketing evolves, so do the search engines. And local search has seen the most product development in recent years by the search engines.
For example, searchers don’t always have to include their location to get local results. Google and Yahoo allows advertisers to show their ads in specified geographical areas, or to identify a radius surrounding the business location. These features are becoming more sophisticated as testing and development continue.