Learning Center Tag: YouTube
How to Use Blogs for Push and Pull Marketing to Increase Visibility and Revenue
We hear it everyday – everyone wants to “increase social media” or “get more traffic from Google” but everyone seems to be at a loss how to make it happen. Fortunately, the social media/search traffic phenomenon isn’t necessarily as mysterious or difficult as you may have been led to believe. Not that it’s easy! But [...]
Introducing Evision’s Online Performance Dashboard!
A better reporting platform for hotels Evision has been hard at work; and today I am happy to announce that Evision’s Online Performance Dashboard is ready and available to all Evision clients on an advanced analytics package. We have partnered with Raven Tools to create a customized Online Performance Dashboard for hotels that centralizes all [...]
Step 5 of Online Business Development for Hotels: Online Marketing
If you are concerned about getting traffic from search engines like Google, then search engine optimization and pay-per-click are two areas to which you should pay careful attention during the initial research and strategy phrases. Additionally, social media and email marketing strategies can boost your site’s success dramatically. SEO – Search Engine Optimization Search Engine [...]
Adobe Buys Omniture – Web Analytics Is Now Big Business!
The top story this week has been the bizarre buyout of Omniture by Adobe. Why does a content production conglomerate want to buy the world’s most expensive analytics product suite? I want to shed some light on what I think might be the reasoning behind this bold move, and how the analytics landscape is shaping [...]
YouTube is in the Mood for Love… and Politics.
There were a couple of new developments at YouTube this past week. Announced today on YouTube’s Blog are two new platforms that will help you locate your Senator and Representatives’ YouTube channels. The Senate Hub and The House Hub both feature a searchable map that will take you right to the channel of your [...]
Using YouTube Channels to Build Your Brand
Video is becoming an increasingly vital and important component of internet marketing, and I thought I would take a look at three hotel brands that are currently using this medium as part of their campaigns. With Universal Search and blended search results (videos, photos, news items) appearing towards the top of the organic rankings, a [...]
