Learning Center Tag: Yahoo
Conversion Optimization for Hotels 2: Blueprint Your Inbound Channels
How to get started with conversion optimization for your hotel: strategy, landing pages and mapping your sales funnels step-by-step.
Hotels Need to Get Realistic About Their PPC Investment Strategy & ROI Expectations
Hotels and pay per click (PPC) marketing is a topic I know very well. I have dealt with some very interesting scenarios over the past several years, and have seen the industry go through many ups and downs. Here is a recap of the hotel/PPC story so far, as well some tips on the best [...]
Yahoo to Pioneer Rich Media in Paid Search Ad Format
Yahoo recently announced that they are testing the use of rich media display ads (images & video) for their sponsored results or pay per click section of the search engine results page (SERP). This innovation in paid search ad formatting comes as the company continues to struggle, suffering from years of decreasing leadership in online [...]
The Biggest Loser This Election Week? It’s a Search Engine Called…
Yahoo! (Seriously) The biggest loser this election week is none other than good old Yahoo Inc, which was left at the altar by Google on Wednesday. Ironically, Google announced its decision just one day after it was reported that the Google and Yahoo were willing to reduce the scope of the agreement to appease antitrust [...]
Yahoo 86ing the Search Marketing Ambassador Program
Well, the Yahoo Search Marketing Ambassador program is ending. Yahoo explicitly states that, other than limited use of the Ambassador logo, the “Ambassador commissions will no longer be earned or paid for any Managed Advertiser Account created on or after July 31, 2008. All Ambassadors that are due payment of an Ambassador commission will be [...]
Yahoo vs. Google – 2 Photos Say It Better Than 2000 Words
Every once in a while, I capture some photos that say a thousand words and really help capture the emotion that an industry is feeling toward a brand. Here are two photos taken within 60 seconds on the SMX Seattle trade show floor that reflect the public sentiment.
MIA: Yahoo’s Keyword Tool
Yahoo Search Marketing Rant OR Where Has the Keyword Tool Gone? Has anyone noticed that the Yahoo Keyword Tool is missing? It used to be available to any internet user, but has now disappeared from both its public webpage and within the Yahoo Search Marketing platform. I used to love using this tool, because it [...]
Microsoft Withdraws Yahoo Offer – No Deal or Waiting Game?
Hot off the presses: Microsoft withdrew its offer to buy out Yahoo. According to the official press release, Microsoft stated: “Despite our best efforts, including raising our bid by roughly $5 billion, Yahoo! has not moved toward accepting our offer. After careful consideration, we believe the economics demanded by Yahoo! do not make sense for [...]
Yahoo BUZZ: More traffic you can Digg up, Stumble upon, Mixx and eat Delicious (ly)!
All the social media voting sites such as Digg, Mixx, Delicious, Stumbleupon, etc, are generating buzz by delivering some amazing number of visitors to publishers who manage to make it to their home page. Interestingly, Yahoo recently entered the field of social bookmarking and voting (Feb 25). They have delivered record traffic to several websites [...]
Yahoo Search Monkey: Planet of the Apes, or Just Aping Google?
Yahoo announced with much fanfare at the SMX Santa Clara the launch of their “Search Monkey.” It is an open source of tools that can be used by searchers and website publishers to enhance search results. Wait a minute….where did I hear this one before… was it May 2006? …aaah! Google Co-op. So what does [...]
