Learning Center Tag: WordPress
WordPress Plugins for Hotels: Part 1
We’ve written previously about the benefits and advantages of WordPress as a Content Management System (CMS) for your hotel’s website. One of the key reasons: extensibility through plugins. Because WordPress is open-source, almost anyone can implement added, enhanced or improved functionality through plugins. In fact, you’ll find tons of amazing plugins that can turn your [...]
Blogging Platforms for Hotels: WordPress Versus Tumblr
So after the first few posts in our Blog Development for Hotels series, you have a better understanding of why a blog is so important and how it strengthens your online performance. But we are left with an even more basic question: what platform should you use to host your blog? We recommend that you [...]
Step 4 of Online Business Development for Hotels: Website Development
It is now time to design and develop the business logo, website and website copy. Through Step 2 and Step 3, you performed the keyword, market and competitive research needed to create marketing elements and messaging. Now, we will help you incorporate that information into the creative and branding. First: Create Online Strategy to Reach [...]
Hotels Must Embrace WordPress and Join the Open Source Revolution
Our tragic hero (that’s your hotel) finds itself locked into a contract with an internet marketing agency that forces you to use a subpar, overpriced, proprietary content management system (CMS). It’s clunky, confusing and costly yet is sold to you as the greatest thing ever invented. In the name of having full control of your [...]
