Learning Center Tag: website content
Facebook Best Practices, Part 1
Facebook Strategy For Hotels A solid, effective social media strategy is one that is built on good quality, unique content. This is a tough concept for most hotels to grasp, but good quality content comes in many forms: articles, photos, videos and interesting online contests – basically, anything remarkable enough to get the audience to [...]
The Ultimate Hotel Website Design and Usability Checklist
Controlling your website abandonment rate should be the ultimate goal of all your online marketing efforts. This may sound complicated, but it just means giving guests the kind of experience they are looking for so they will stay on your site and read your content. Most of the things you need to do are common [...]
Mobile Website Design Basics: What Every Hotel Needs to Know
I strongly encourage hotels to move towards establishing a mobile presence without delay. As with every new adventure in technology, there is a right way and a wrong way of doing things. Here are some points for hotels to consider when taking the mobile leap. Avoid “Walled Gardens” Hotels must stay away from “one size [...]
Reasons Not to Have Your Website Designed in Flash
I have been asked to comment on this topic on many different occasions by many different sets of people (managers, owners, students, and conference/lecture attendees). Here is my list of reasons for not using Flash to build out your website. Bad for Search Engines and Rankings Although Flash websites are now starting to be indexed [...]
The Most Important SEO Questions That Clients NEVER Ask…
The Most Important SEO Questions that clients NEVER ask are… What is good content? And, how do I create good content? This is a follow-up to what Vikram posted last week. Last Tuesday, Vikram gave a great restaurant analogy of how website and business owners need to view their website content and content creation strategy. [...]
Develop a Taste for Good Content. Your Website and Business Will Thrive!
Content is the single most important element when it comes to websites. This simple yet powerful fact needs to be a guiding light when you are ready to consider investing and reinvesting in your site. Here is a restaurant analogy that I hope will emphasize how good content can make or break a website. Restaurant [...]
