Learning Center Tag: video marketing
Facebook Best Practices, Part 1
Facebook Strategy For Hotels A solid, effective social media strategy is one that is built on good quality, unique content. This is a tough concept for most hotels to grasp, but good quality content comes in many forms: articles, photos, videos and interesting online contests – basically, anything remarkable enough to get the audience to [...]
Mobile Website Design Basics: What Every Hotel Needs to Know
I strongly encourage hotels to move towards establishing a mobile presence without delay. As with every new adventure in technology, there is a right way and a wrong way of doing things. Here are some points for hotels to consider when taking the mobile leap. Avoid “Walled Gardens” Hotels must stay away from “one size [...]
Consumer Engagement, Word-of-Mouth Advocacy & Increasing Brand Loyalty: Study Reveals the Social Media Objectives Trinity
While it should come as no surprise to anyone by now that many companies are embracing the use of social media as part of their overall marketing plan, a recent study reveals that brands are more likely to implement the use of social media now than ever before. The use of Facebook and Twitter by [...]
Adobe Buys Omniture – Web Analytics Is Now Big Business!
The top story this week has been the bizarre buyout of Omniture by Adobe. Why does a content production conglomerate want to buy the world’s most expensive analytics product suite? I want to shed some light on what I think might be the reasoning behind this bold move, and how the analytics landscape is shaping [...]
Viral Video Ad Mid-Year 2009 Round-Up
Half a Year of Viral Video Ads in 2009 It is July, and 2009 is already more than half-way over. Here is a list of viral video ads of note for the first part of the year. My pick for most innovative product promotional video was released by Microsoft/XBox last month, and it features their [...]
How Successful Search Engine Marketing Can Take You to the White House!
Congratulations to Senator Barack Obama, who is now the President Elect of the United State of America. Search engines and technology paid a crucial role in his journey from Chicago to the White House. What can we learn from his targeted and effective online campaign? Here are some of the online strategies that worked for [...]
