Learning Center Tag: Twitter
Conversion Optimization for Hotels 2: Blueprint Your Inbound Channels
How to get started with conversion optimization for your hotel: strategy, landing pages and mapping your sales funnels step-by-step.
How to Use Blogs for Push and Pull Marketing to Increase Visibility and Revenue
We hear it everyday – everyone wants to “increase social media” or “get more traffic from Google” but everyone seems to be at a loss how to make it happen. Fortunately, the social media/search traffic phenomenon isn’t necessarily as mysterious or difficult as you may have been led to believe. Not that it’s easy! But [...]
Introducing Evision’s Online Performance Dashboard!
A better reporting platform for hotels Evision has been hard at work; and today I am happy to announce that Evision’s Online Performance Dashboard is ready and available to all Evision clients on an advanced analytics package. We have partnered with Raven Tools to create a customized Online Performance Dashboard for hotels that centralizes all [...]
Step 5 of Online Business Development for Hotels: Online Marketing
If you are concerned about getting traffic from search engines like Google, then search engine optimization and pay-per-click are two areas to which you should pay careful attention during the initial research and strategy phrases. Additionally, social media and email marketing strategies can boost your site’s success dramatically. SEO – Search Engine Optimization Search Engine [...]
Social Media Disaster Aversion Program (How Not to Ruin Your Reputation)
Social Media “Gurus” have thrown out some tremendous statistics illustrating how everyone needs to embrace social media in order to succeed. As a result, one business after another is jumping on the social media boat and drifting away into the unknown. For those lost at sea, here is a disaster aversion plan that might help [...]
Consumer Engagement, Word-of-Mouth Advocacy & Increasing Brand Loyalty: Study Reveals the Social Media Objectives Trinity
While it should come as no surprise to anyone by now that many companies are embracing the use of social media as part of their overall marketing plan, a recent study reveals that brands are more likely to implement the use of social media now than ever before. The use of Facebook and Twitter by [...]
15 Funny Twitter Profiles. Verification System in the Works?
Yesterday, Twitter founders Evan Williams and Biz Stone appeared on ABC’s daytime talk show, “The View”. Host Barbara Walters brought up rumors that Google, Microsoft and Apple had all expressed interest in buying Twitter and, when asked whether their company was for sale, Stone answered, “no”. Twitter takeover speculation has been a hot topic in [...]
Using Twitter for Business: A Look at the Airlines
On March 17th, George Stephanolpoulos will conduct what’s known as a “Twitterview” with Senator John McCain at noon Eastern time. Although not the first, it’s probably the most high profile Twitterview to date. Twitter members can catch the interview by following on either Twitter account. Members can also post questions that they would like to [...]
Technology, Media and Marketing Buzzwords for 2008
As the year comes to a close, here’s a list of ten marketing, technology, and popular media buzzwords for 2008, in no particular order: Cloud Computing: Developer programs and services that are available over the internet. A virtual “cloud” for techies to share space, tools and ideas. Longphoto: A video of 90 seconds or less, [...]
