Learning Center Tag: TripAdvisor
Use Online Reviews to Improve Your Hotel’s Marketing
In our last post, we examined how online reviews make revenue for hotels by boosting both web traffic and conversion ratios. In this post, we’ll examine how you can use reviews to improve your marketing efforts. We begin with the most obvious best practice: Feature and highlight the positive reviews Include positive reviews on both [...]
Conversion Optimization for Hotels 2: Blueprint Your Inbound Channels
How to get started with conversion optimization for your hotel: strategy, landing pages and mapping your sales funnels step-by-step.
The Best Consumer Focused Blogs & Content Strategies in the Travel Industry
There are a few hotels and travel-related brands that have been hot on the content development trail for years. These businesses have clearly seen the benefits of developing various forms of content for their repeat/loyal customers + new visitors familiarizing themselves with the business/brand. For some of these businesses, their content is their main business [...]
Google and Hotel Brands
SEOBook recently posted the infographic below regarding the current state of SEO and the ways in which Google favors big brands. The content discussed in the infographic does impact your hotel’s search performance; our hotel- and hospitality-focused commentary follows the graphic. Infographic by SEO Book The brands against which your hotel competes for search rankings [...]
Google Making It Harder for Hotels to Rank Organically
Barriers to Hotel SEO We are noticing a new trend with some of the high-volume, competitive keyword searches for hotel locations. Organic listings have been pushed down by PPC and map listings for the majority of the competitive, city-based keyword searches like “hotels in new york,” “hotels in las vegas,” hotels in San Francisco,” etc. [...]
The End of the SEO Rankings Era, aka The Rise of the Universal-Social-Mobile Search Trinity
The SEO industry and their clients used to live and die by their rankings. But this ranking race is changing drastically as each day goes by. What is killing the ranking mania that has ruled search engine marketing for so long? Who is the rankings dragon slayer? Answer: The Trinity of Universal Search, Social Media, [...]
Kayak’s Paid Search Model for Advertisers
Paid search marketing is expanding beyond Google, Yahoo, MSN and Ask. Today, discount travel sites, such as Expedia and Kayak/SideStep, are getting into the pay-per-click marketing game, offering their own paid search advertising models. These websites offer a more targeted advertising option and better consumer demographics for marketers looking to promote seasonal deals and packages. [...]
