Learning Center Tag: Synxis
Q&A: Why Does My Hotel Website Have Such A High Bounce Rate?
Written by Ronnie on January 13, 2012
Sometimes, hotels may find they have unusually high bounce rates. It can be particularly dramatic after a website redesign and/or change in booking engine, when the bounce rate inexplicably shoots up. What’s happening? A: A huge factor that affects the overall bounce rate is how the booking engine is or is not setup on the [...]
Five Reasons Not to Use the Synxis Booking Engine
Written by Ronnie on October 18, 2010
Over the past 7 years, I have been providing online marketing services to the hotel, resort and B&B market. I have set up tracking and reporting for PPC, SEO, email and banner ad marketing on a wide variety of booking engines, including Synxis. I have to say that I have been repeatedly disappointed with the [...]
