Learning Center Tag: Orbitz
Hotels Need to Get Realistic About Their PPC Investment Strategy & ROI Expectations
Written by Vikram on February 2, 2010
Hotels and pay per click (PPC) marketing is a topic I know very well. I have dealt with some very interesting scenarios over the past several years, and have seen the industry go through many ups and downs. Here is a recap of the hotel/PPC story so far, as well some tips on the best [...]
If Your Hotel Booking Engine sucks…It’s Time to Wake Up!
Written by Vikram on April 29, 2009
I have always been close to the hospitality sector. As many of you know, I started my career there. After moving to the hyper-competitive world of search engine marketing, I quickly noticed that other sectors of the economy are VERY serious about their revenue delivery machines, aka shopping carts. However, years later, the hospitality sector [...]
