Learning Center Tag: Online Travel Agencies
Use Online Reviews to Improve Your Hotel’s Marketing
In our last post, we examined how online reviews make revenue for hotels by boosting both web traffic and conversion ratios. In this post, we’ll examine how you can use reviews to improve your marketing efforts. We begin with the most obvious best practice: Feature and highlight the positive reviews Include positive reviews on both [...]
Conversion Optimization for Hotels 2: Blueprint Your Inbound Channels
How to get started with conversion optimization for your hotel: strategy, landing pages and mapping your sales funnels step-by-step.
The Best Consumer Focused Blogs & Content Strategies in the Travel Industry
There are a few hotels and travel-related brands that have been hot on the content development trail for years. These businesses have clearly seen the benefits of developing various forms of content for their repeat/loyal customers + new visitors familiarizing themselves with the business/brand. For some of these businesses, their content is their main business [...]
Google and Hotel Brands
SEOBook recently posted the infographic below regarding the current state of SEO and the ways in which Google favors big brands. The content discussed in the infographic does impact your hotel’s search performance; our hotel- and hospitality-focused commentary follows the graphic. Infographic by SEO Book The brands against which your hotel competes for search rankings [...]
Google Hotel Finder: Streamlining the Hotel Shopping Cycle
On July 29th, Google launched their latest experimental product, Google Hotel Finder, which is designed to help consumers shop for hotels directly on Google. Consumers can now complete more phases of the buying cycle directly on Google, without having to visit the hotel’s official website, TripAdvisor or an OTA website. This is big news because [...]
Leveraging Placement on Expedia to Boost Direct Hotel Revenue
Some travel industry experts portray Expedia as a monopoly that is taking online revenue away from hotels. No matter how you feel about this characterization, there is no denying that Expedia is a powerhouse. The key is to using Expedia is to harness its power to benefit your hotel’s online revenue, especially as Expedia is [...]
Hotels Need to Get Realistic About Their PPC Investment Strategy & ROI Expectations
Hotels and pay per click (PPC) marketing is a topic I know very well. I have dealt with some very interesting scenarios over the past several years, and have seen the industry go through many ups and downs. Here is a recap of the hotel/PPC story so far, as well some tips on the best [...]
Google Making It Harder for Hotels to Rank Organically
Barriers to Hotel SEO We are noticing a new trend with some of the high-volume, competitive keyword searches for hotel locations. Organic listings have been pushed down by PPC and map listings for the majority of the competitive, city-based keyword searches like “hotels in new york,” “hotels in las vegas,” hotels in San Francisco,” etc. [...]
The End of the SEO Rankings Era, aka The Rise of the Universal-Social-Mobile Search Trinity
The SEO industry and their clients used to live and die by their rankings. But this ranking race is changing drastically as each day goes by. What is killing the ranking mania that has ruled search engine marketing for so long? Who is the rankings dragon slayer? Answer: The Trinity of Universal Search, Social Media, [...]
If Your Hotel Booking Engine sucks…It’s Time to Wake Up!
I have always been close to the hospitality sector. As many of you know, I started my career there. After moving to the hyper-competitive world of search engine marketing, I quickly noticed that other sectors of the economy are VERY serious about their revenue delivery machines, aka shopping carts. However, years later, the hospitality sector [...]
