Learning Center Tag: Omniture
Google Analytics vs. Omniture
Written by Vikram on September 30, 2009
And the winner is… This question has been on people’s minds since the massive public buyout of Omniture by Adobe this month. Here is our take on what these two analytics programs have to offer the everyday user. Reality Check First, let me say it’s not really fair to compare Google Analytics with Omniture as [...]
Adobe Buys Omniture – Web Analytics Is Now Big Business!
Written by Vikram on September 18, 2009
The top story this week has been the bizarre buyout of Omniture by Adobe. Why does a content production conglomerate want to buy the world’s most expensive analytics product suite? I want to shed some light on what I think might be the reasoning behind this bold move, and how the analytics landscape is shaping [...]
