Learning Center Tag: Microsoft
Step 5 of Online Business Development for Hotels: Online Marketing
If you are concerned about getting traffic from search engines like Google, then search engine optimization and pay-per-click are two areas to which you should pay careful attention during the initial research and strategy phrases. Additionally, social media and email marketing strategies can boost your site’s success dramatically. SEO – Search Engine Optimization Search Engine [...]
Viral Video Ad Mid-Year 2009 Round-Up
Half a Year of Viral Video Ads in 2009 It is July, and 2009 is already more than half-way over. Here is a list of viral video ads of note for the first part of the year. My pick for most innovative product promotional video was released by Microsoft/XBox last month, and it features their [...]
“Mojave Experiment:” A Case Study in Slapping People in the Face
No company does a more splendid job of publicly humiliating its users than good old Microsoft. They provide me with so many amusing missteps that someday I might exclusively blog about the stupidity of their marketing department. The latest installment in the Microsoft saga: they recently laid off 1,400 employees… and then sent them letters [...]
Alice in Browserland
Here is the latest from Browserland (my new word of the day): What’s Google got to do with it, you ask? Hold that thought, and I will get back to answer it in a bit. First, welcome to the world as viewed through IE8. Here are some of its features: Full compliance with CSS 2.1, [...]
Internet Browser Wars: Microsoft’s Internet Explorer VS. Progress
Question: What does Microsoft do when it cannot develop a good product? Answer: A: It buys out a competing company that has a good product (ex: Visio, Hotmail). B: It uses its power to destroy the competing product (ex: Netscape, Lotus, WordPerfect, Novell, and Real Networks). Let’s start with a personal statement from me: “Internet [...]
Microsoft Withdraws Yahoo Offer – No Deal or Waiting Game?
Hot off the presses: Microsoft withdrew its offer to buy out Yahoo. According to the official press release, Microsoft stated: “Despite our best efforts, including raising our bid by roughly $5 billion, Yahoo! has not moved toward accepting our offer. After careful consideration, we believe the economics demanded by Yahoo! do not make sense for [...]
If Microsoft Acquires Yahoo…What Would That Mean for Search Marketing?
After last Friday’s “Wall Street shakeup” due to Microsoft’s $44.6 billion bid to acquire search engine competitor Yahoo, most industry analyst are only thinking about what this acquisition would mean economically for Yahoo and MSN. But I think there is a bigger question that needs addressing. What would it mean for online advertising and search engine marketing?Here [...]
Yahoo + Microsoft = ♥ ?
How much for the puppy in the window? The offering price is $44.6 billion, or $31 per share, consisting of one half cash and one half stock. This represents a 62% premium over Yahoo’s Jan 31 close of $19.18 per share. The last time the stock closed above $31 was November 5, 2007. It has [...]
