Learning Center Tag: InterContinental Hotels
Google Making It Harder for Hotels to Rank Organically
Written by Vikram on November 29, 2009
Barriers to Hotel SEO We are noticing a new trend with some of the high-volume, competitive keyword searches for hotel locations. Organic listings have been pushed down by PPC and map listings for the majority of the competitive, city-based keyword searches like “hotels in new york,” “hotels in las vegas,” hotels in San Francisco,” etc. [...]
Using YouTube Channels to Build Your Brand
Written by Kathy on November 15, 2008
Video is becoming an increasingly vital and important component of internet marketing, and I thought I would take a look at three hotel brands that are currently using this medium as part of their campaigns. With Universal Search and blended search results (videos, photos, news items) appearing towards the top of the organic rankings, a [...]
