Learning Center Tag: Google
Conversion Optimization for Hotels 5: Testing and Tracking
So far in our introductory series on Conversion Optimization for Hotels, we’ve covered quite a bit of material: What conversion optimization means and why it’s so important How conversion optimization is a particularly important part of your sales processes Best practices in creating landing pages A spotlight on the all-important call-to-action for every page, not [...]
Q&A: What does the new Google Search Update, Panda 3.3, mean for my hotel’s SEO?
You may have read this week that Google has confirmed February’s update to its search algorithm. There are numerous changes; which ones are key, and what do they mean for hotel websites and SEO? “Google says it’s getting rid of a link evaluation signal that it’s been using for years.” While it’s not clear what [...]
Conversion Optimization for Hotels 2: Blueprint Your Inbound Channels
How to get started with conversion optimization for your hotel: strategy, landing pages and mapping your sales funnels step-by-step.
Q&A: Why Does My Hotel Website Have Such A High Bounce Rate?
Sometimes, hotels may find they have unusually high bounce rates. It can be particularly dramatic after a website redesign and/or change in booking engine, when the bounce rate inexplicably shoots up. What’s happening? A: A huge factor that affects the overall bounce rate is how the booking engine is or is not setup on the [...]
How to Use Blogs for Push and Pull Marketing to Increase Visibility and Revenue
We hear it everyday – everyone wants to “increase social media” or “get more traffic from Google” but everyone seems to be at a loss how to make it happen. Fortunately, the social media/search traffic phenomenon isn’t necessarily as mysterious or difficult as you may have been led to believe. Not that it’s easy! But [...]
Why Your Hotel Needs A Blog…NOW
Introduction: The Importance of Content Content development is going to be a major — if not THE most important — online marketing and search engine ranking factor for hotels over the next few years. Remember, the ultimate goal for search engines like Google is to deliver to its searchers EXACTLY the information for which they’re [...]
Google Analytics In An Hour A Week Part 4: Content and Campaign Reports
Up to this point – through the Dashboard and traffic, intelligence and other detailed reports – you’ve gotten some solid insight into: (1) where your site visitors are coming from, plus (2) when and how they show up, along with (3) some technical information. In this post, we’re going to drill down a little deeper [...]
Google and Hotel Brands
SEOBook recently posted the infographic below regarding the current state of SEO and the ways in which Google favors big brands. The content discussed in the infographic does impact your hotel’s search performance; our hotel- and hospitality-focused commentary follows the graphic. Infographic by SEO Book The brands against which your hotel competes for search rankings [...]
Google Analytics In An Hour A Week Part 3: Traffic Reports
In our introductory post, we introduced you to the Dashboard and the first key metric to monitor (bounce rate). In the second post, we unearthed a wealth of data through detailed reports. In this post, we come to the heart of the matter: understanding your site’s web traffic. Traffic Reports Location in old GA: Traffic [...]
Google Analytics In An Hour A Week Part 2: Detailed Reports
In our introductory post, we introduced you to the Dashboard and the first key metric to monitor (bounce rate). In this post, we’re going to delve into some of the more detailed reports so you can get more granular, higher quality data. In fact, this is the kind of powerful information that Google Analytics provides [...]
