Learning Center Tag: Google Places
Conversion Optimization for Hotels 2: Blueprint Your Inbound Channels
How to get started with conversion optimization for your hotel: strategy, landing pages and mapping your sales funnels step-by-step.
Google Hotel Finder: Streamlining the Hotel Shopping Cycle
On July 29th, Google launched their latest experimental product, Google Hotel Finder, which is designed to help consumers shop for hotels directly on Google. Consumers can now complete more phases of the buying cycle directly on Google, without having to visit the hotel’s official website, TripAdvisor or an OTA website. This is big news because [...]
Hotel Rate Display in Google: What This Means for Your Hotel
Google’s at it again. They’re integrating new information – in this case, hotel booking rates – into search results through various Google properties. The net result is what Google always does: Provide greater value to users Edge – or elbow – its way into a potentially lucrative industry Hotel Price Ads on Google? Google is [...]
Google Vs. Facebook: The Great Hotel Marketing Debate
Can Facebook’s growing clout compensate for poor marketing performance? Or is Google still crucial to reach your customers? Evision Worldwide addresses this increasingly important question for hotels and restaurants.
