Learning Center Tag: Google Maps
Conversion Optimization for Hotels 2: Blueprint Your Inbound Channels
How to get started with conversion optimization for your hotel: strategy, landing pages and mapping your sales funnels step-by-step.
PPC Strategy: Why Hotels Should Bid on Their Brand Name
One of the most frequently asked hotel pay per click questions has always been: Why do I need to bid on my brand name terms and keyword phrases? The simple answer is that you can’t afford not to. Today, hotels have more online competition and a more diverse setup of competitors than ever before. Top [...]
Hotel Rate Display in Google: What This Means for Your Hotel
Google’s at it again. They’re integrating new information – in this case, hotel booking rates – into search results through various Google properties. The net result is what Google always does: Provide greater value to users Edge – or elbow – its way into a potentially lucrative industry Hotel Price Ads on Google? Google is [...]
