Learning Center Tag: Google Analytics
Conversion Optimization for Hotels 5: Testing and Tracking
So far in our introductory series on Conversion Optimization for Hotels, we’ve covered quite a bit of material: What conversion optimization means and why it’s so important How conversion optimization is a particularly important part of your sales processes Best practices in creating landing pages A spotlight on the all-important call-to-action for every page, not [...]
Q&A: Why Does My Hotel Website Have Such A High Bounce Rate?
Sometimes, hotels may find they have unusually high bounce rates. It can be particularly dramatic after a website redesign and/or change in booking engine, when the bounce rate inexplicably shoots up. What’s happening? A: A huge factor that affects the overall bounce rate is how the booking engine is or is not setup on the [...]
Google Analytics In An Hour A Week Part 4: Content and Campaign Reports
Up to this point – through the Dashboard and traffic, intelligence and other detailed reports – you’ve gotten some solid insight into: (1) where your site visitors are coming from, plus (2) when and how they show up, along with (3) some technical information. In this post, we’re going to drill down a little deeper [...]
Google Analytics In An Hour A Week Part 3: Traffic Reports
In our introductory post, we introduced you to the Dashboard and the first key metric to monitor (bounce rate). In the second post, we unearthed a wealth of data through detailed reports. In this post, we come to the heart of the matter: understanding your site’s web traffic. Traffic Reports Location in old GA: Traffic [...]
Google Analytics In An Hour A Week Part 2: Detailed Reports
In our introductory post, we introduced you to the Dashboard and the first key metric to monitor (bounce rate). In this post, we’re going to delve into some of the more detailed reports so you can get more granular, higher quality data. In fact, this is the kind of powerful information that Google Analytics provides [...]
Google Analytics In An Hour A Week Part 1: Introduction
Website analytics are intimidating. Trust us, we know. And when you first get into Google Analytics (GA)… Well, suffice it to say, while GA is just about the best analytics system out there, until you know what you’re looking at, it’s fairly overwhelming.
Introducing Evision’s Online Performance Dashboard!
A better reporting platform for hotels Evision has been hard at work; and today I am happy to announce that Evision’s Online Performance Dashboard is ready and available to all Evision clients on an advanced analytics package. We have partnered with Raven Tools to create a customized Online Performance Dashboard for hotels that centralizes all [...]
Step 6 of Online Business Development for Hotels: Test, Refine and Expand
A Website is a Work in Progress. First: Monitor Site Growth on Analytics each Week Use analytics to monitor website growth and user engagement stats. Watch closely how users are finding your site: Which keywords are bringing in the most visitors? Which search engines are you getting the most visibility in? Which websites are referring [...]
Step 4 of Online Business Development for Hotels: Website Development
It is now time to design and develop the business logo, website and website copy. Through Step 2 and Step 3, you performed the keyword, market and competitive research needed to create marketing elements and messaging. Now, we will help you incorporate that information into the creative and branding. First: Create Online Strategy to Reach [...]
Five Reasons Not to Use the Synxis Booking Engine
Over the past 7 years, I have been providing online marketing services to the hotel, resort and B&B market. I have set up tracking and reporting for PPC, SEO, email and banner ad marketing on a wide variety of booking engines, including Synxis. I have to say that I have been repeatedly disappointed with the [...]
