Learning Center Tag: Google AdWords
Google Analytics In An Hour A Week Part 4: Content and Campaign Reports
Up to this point – through the Dashboard and traffic, intelligence and other detailed reports – you’ve gotten some solid insight into: (1) where your site visitors are coming from, plus (2) when and how they show up, along with (3) some technical information. In this post, we’re going to drill down a little deeper [...]
Google and Hotel Brands
SEOBook recently posted the infographic below regarding the current state of SEO and the ways in which Google favors big brands. The content discussed in the infographic does impact your hotel’s search performance; our hotel- and hospitality-focused commentary follows the graphic. Infographic by SEO Book The brands against which your hotel competes for search rankings [...]
PPC Strategy: Why Hotels Should Bid on Their Brand Name
One of the most frequently asked hotel pay per click questions has always been: Why do I need to bid on my brand name terms and keyword phrases? The simple answer is that you can’t afford not to. Today, hotels have more online competition and a more diverse setup of competitors than ever before. Top [...]
Step 5 of Online Business Development for Hotels: Online Marketing
If you are concerned about getting traffic from search engines like Google, then search engine optimization and pay-per-click are two areas to which you should pay careful attention during the initial research and strategy phrases. Additionally, social media and email marketing strategies can boost your site’s success dramatically. SEO – Search Engine Optimization Search Engine [...]
Leveraging Placement on Expedia to Boost Direct Hotel Revenue
Some travel industry experts portray Expedia as a monopoly that is taking online revenue away from hotels. No matter how you feel about this characterization, there is no denying that Expedia is a powerhouse. The key is to using Expedia is to harness its power to benefit your hotel’s online revenue, especially as Expedia is [...]
Hotels Need to Get Realistic About Their PPC Investment Strategy & ROI Expectations
Hotels and pay per click (PPC) marketing is a topic I know very well. I have dealt with some very interesting scenarios over the past several years, and have seen the industry go through many ups and downs. Here is a recap of the hotel/PPC story so far, as well some tips on the best [...]
Google Kicks Off 2010 With “Click to Call” PPC Ads
Google announced today that they are offering “Click to Call” ads to be displayed on mobile phones. We have always been very bullish on mobile phone marketing. It looks like things are finally setting up for the US market. The Scoop Your location-specific business phone number will display alongside your destination url in ads that [...]
The End of the SEO Rankings Era, aka The Rise of the Universal-Social-Mobile Search Trinity
The SEO industry and their clients used to live and die by their rankings. But this ranking race is changing drastically as each day goes by. What is killing the ranking mania that has ruled search engine marketing for so long? Who is the rankings dragon slayer? Answer: The Trinity of Universal Search, Social Media, [...]
PPC: The Best Online Diagnostic Tool Money Can Buy
PPC is one of the best discovery tools of the online marketing trade. If used properly, it is the smart bomb in your arsenal of marketing tools. Here are some points to consider.
5 Doomed Approaches to Paid Search Marketing
We have seen clients get into paid search for every possible wrong reason. Here are some classic bad approaches that top our list. If you think you may fit into one of these categories, it may be time to reevaluate your paid search strategy! 1. The Gamblers Everything is a gamble for them… Google is [...]
