Learning Center Tag: Flash
The Ultimate Hotel Website Design and Usability Checklist
Controlling your website abandonment rate should be the ultimate goal of all your online marketing efforts. This may sound complicated, but it just means giving guests the kind of experience they are looking for so they will stay on your site and read your content. Most of the things you need to do are common [...]
Mobile Website Design Basics: What Every Hotel Needs to Know
I strongly encourage hotels to move towards establishing a mobile presence without delay. As with every new adventure in technology, there is a right way and a wrong way of doing things. Here are some points for hotels to consider when taking the mobile leap. Avoid “Walled Gardens” Hotels must stay away from “one size [...]
Reasons Not to Have Your Website Designed in Flash
I have been asked to comment on this topic on many different occasions by many different sets of people (managers, owners, students, and conference/lecture attendees). Here is my list of reasons for not using Flash to build out your website. Bad for Search Engines and Rankings Although Flash websites are now starting to be indexed [...]
Adobe Buys Omniture – Web Analytics Is Now Big Business!
The top story this week has been the bizarre buyout of Omniture by Adobe. Why does a content production conglomerate want to buy the world’s most expensive analytics product suite? I want to shed some light on what I think might be the reasoning behind this bold move, and how the analytics landscape is shaping [...]
Is Your Marketing Department/Agency Robbing You (Banner) Blind?
Let’s start with the basics. What is banner blindness? This term comes from a 1998 study that was called, “Banner Blindness: Web Searchers Often Miss Obvious Links,” by Jan Panero Benway and David M. Lane. The gist of the study: People almost never look at anything on the web that looks like an advertisement. Here [...]
Top 10 Signs Your Website Is in the Clutches of Marketing People
The battle between search marketers and “marketing people” has been going on in meeting rooms across the globe. I have seen great businesses lose out to their competition on the web by listening to bad advice from their Marketing department or PR firm. Here are the top ten signs that your website might be under [...]
