Learning Center Tag: Facebook
Conversion Optimization for Hotels 2: Blueprint Your Inbound Channels
How to get started with conversion optimization for your hotel: strategy, landing pages and mapping your sales funnels step-by-step.
How to Use Blogs for Push and Pull Marketing to Increase Visibility and Revenue
We hear it everyday – everyone wants to “increase social media” or “get more traffic from Google” but everyone seems to be at a loss how to make it happen. Fortunately, the social media/search traffic phenomenon isn’t necessarily as mysterious or difficult as you may have been led to believe. Not that it’s easy! But [...]
Introducing Evision’s Online Performance Dashboard!
A better reporting platform for hotels Evision has been hard at work; and today I am happy to announce that Evision’s Online Performance Dashboard is ready and available to all Evision clients on an advanced analytics package. We have partnered with Raven Tools to create a customized Online Performance Dashboard for hotels that centralizes all [...]
Step 5 of Online Business Development for Hotels: Online Marketing
If you are concerned about getting traffic from search engines like Google, then search engine optimization and pay-per-click are two areas to which you should pay careful attention during the initial research and strategy phrases. Additionally, social media and email marketing strategies can boost your site’s success dramatically. SEO – Search Engine Optimization Search Engine [...]
Facebook Best Practices, Part 1
Facebook Strategy For Hotels A solid, effective social media strategy is one that is built on good quality, unique content. This is a tough concept for most hotels to grasp, but good quality content comes in many forms: articles, photos, videos and interesting online contests – basically, anything remarkable enough to get the audience to [...]
Google Vs. Facebook: The Great Hotel Marketing Debate
Can Facebook’s growing clout compensate for poor marketing performance? Or is Google still crucial to reach your customers? Evision Worldwide addresses this increasingly important question for hotels and restaurants.
Ending the Myth of Online Anonymity, Once and for All
In the past few years, a tremendous amount of conversation has taken place about how safe our private information is on the Internet. I have always believed – and shared with everyone I meet – that everything we do online is findable, searchable, liable and forever. In early December 2009, Google CEO Eric Schmidt gave [...]
Social Media Disaster Aversion Program (How Not to Ruin Your Reputation)
Social Media “Gurus” have thrown out some tremendous statistics illustrating how everyone needs to embrace social media in order to succeed. As a result, one business after another is jumping on the social media boat and drifting away into the unknown. For those lost at sea, here is a disaster aversion plan that might help [...]
Consumer Engagement, Word-of-Mouth Advocacy & Increasing Brand Loyalty: Study Reveals the Social Media Objectives Trinity
While it should come as no surprise to anyone by now that many companies are embracing the use of social media as part of their overall marketing plan, a recent study reveals that brands are more likely to implement the use of social media now than ever before. The use of Facebook and Twitter by [...]
Using Facebook Business Pages to Promote Your Brand
Today, Mark Zuckerberg of Facebook announced that they now have 150 million active users.According to Zuckerberg, “Today, we reached another milestone: 150 million people around the world are now actively using Facebook and almost half of them are using Facebook every day.This includes people in every continent—even Antarctica.If Facebook were a country, it would be [...]
