OTA Strategy for Hotels

OTA Strategy: How We Can Help You

Online travel agencies (OTAs) can help generate demand for your hotel, specifically over distressed occupancy dates. Optimizing site exposure and revenues from OTAs can also help improve RevPAR and occupancy trends.

Much has been discussed about “The Billboard Effect” that OTAs provide; we’ll help you capitalize on this phenomenon with the intent of ensuring improved returns on a consistent basis.

We help you build an OTA strategy to meet the following goals:

  • Focus on the OTA websites that provide the highest returns
  • Perform better compared to OTAs
  • Know your competition
  • Optimize ADRs and revenues from OTAs
  • Make targeted use of opaque channels like Priceline and Hotwire

OTA Strategy: Our Services

When you work with Evision, your OTA strategy will be developed by hotel revenue management experts who have experience working with the top OTAs. Our recommendations are based on solid experience and are customized to your specific hotel based on property location, competitive set, occupancy/revenue needs, and other revenue management metrics such as weekday/weekend trends, and upcoming leisure or convention events.

OTA Distribution Strategy

As in any industry, there are some OTAs that are globally relevant and some that may be locally based in your market. We’ll tell you which OTAs will best deliver on your individual property needs; these may include distribution, marketing, increased international exposure, and last-minute needs. We’ll make sure you enhance your revenue without diluting your brand.

OTA Competitive Strategy

We help you create an OTA strategy to ensure that you are always outperforming your competition. Identifying and staying ahead of your competition means managing content, and maximizing hotel merchandising, marketing and placement opportunities.

OTA Revenue Optimization

Our team of Revenue Management experts will work with you to better understand your hotel’s short- and long-term goals as they pertain to revenues, proprietary website performance, and OTA revenue optimization. We’ll help you develop metrics that will allow you to monitor success in all these channels.

Contact us to start developing an OTA strategy for your hotel.