Hotel Takeover Strategy

Pre-Purchase Analysis: How We Can Help You

The Evision team has worked closely with investment groups to help them determine whether or not to purchase new properties. As part of this service, we perform a complete online analysis of the target property, providing invaluable data on the property’s past online performance, existing online competition, and future revenue potential. This high-level exclusive service has enabled hotels owners and asset managers to evaluate the true online potential of a prospect hotel before they make a decision.

Questions We Can Answer For You:

  • What is the true competition for this hotel within the local market?
  • Based on historical reports and web analytics data, how is the hotel performing?
  • How much can the hotel’s positioning be improved by implementing proper strategies?
  • What steps need to be taken to ensure that you do not lose online revenue during the transition?
  • What are realistic projections for website revenue and search engine rankings post-takeover?

Pre-Purchase Analysis: Our Services

These services are offered exclusively by Evision principals; there is no account manager handover. Confidentiality and discretion are paramount; we protect our clients from any speculation.

Competition & Market Analysis

We analyze your online competition in detail, giving you insights into their online/offline marketing efforts and their current online market penetration. Based on these specifics, we tell you what it would take to overtake them in the online marketplace.

Online Performance Review

We analyze search engine data, travel reports, and past revenue reports that you have obtained as a potential buyer, and any website analytics that are available in order to determine how much unrealized potential exists for the hotel. We also tell you what the total search volumes are, where you rank vs. your competition, what it would take to move into higher positions, and what incremental revenue you can expect to gain from each vertical move.

Transitional Revenue Strategy

Based on our experience with hotel takeovers, we can guide you through the transition process to make sure you begin to realize potential revenues as quickly as possible, while starting to work toward long-term revenue goals right away. Aggressive search engine and messaging strategies ensure that your bridge the gap that can occur with rebranding, new ownership, extensive renovations, and other major changes in your hotel.

Post-Takeover Revenue Projections

Based on our analysis of your market, competition and search engine placement, we provide with you realistic online revenue goals and a strategy for achieving them.

Post-Takeover Online Revenue Overhaul: Our Approach

Congratulations! You just bought your dream hotel, and now you are ready to take over your market. Evision can make sure you lose no time in starting to realize the hotel’s online revenue potential. We will not only bring the marketing program up to speed, but also take the time to relay realistic revenue targets to the management and staff of your new hotel – and help them implement proper strategies to meet those targets.

  • Did you acquire ownership of the hotel’s crucial online assets?
  • What is your online marketing plan for this hotel?
  • Is there a clear strategy in place for successful rebranding and repositioning of your new property?
  • How will you reach your online revenue goals?

Post-Takeover Online Revenue Overhaul: Our Services

Even your seasoned Ecommerce Manager can be overwhelmed with a new hotel acquistion. Unlike an internet marketing vendor, we don’t simply provide strategies and walk away. We stay involved as your revenue partner to make sure that the takeover and the transition of online revenue is smooth. Here are some of the ways we can help.

Ownership of Online Assets

Evision ensures that all the online marketing assets (AdWords, local listings, web domains, etc) and all the files associated with the hotel website are rightfully in your control. This crucial step makes sure there are no delays or hidden costs once you are ready to exercise your rights as an owner.

Online Marketing Plan

We provide a comprehensive online marketing program for your new hotel that includes PPC, SEO, mobile marketing, email marketing, social media strategy, OTA and travel review strategy, and website redesign/messaging. We make sure you allocate the right budget for online marketing programs, so that you can anticipate costs and returns for the entire fiscal year.

Rebranding Expertise

Evision leads you through successful web rebranding and repositioning, including web design and content, SEO strategy, PPC messaging, social media outreach, online PR, and integration of online and offline marketing efforts.

Revenue Optimization

Evision helps you achieve your revenue targets by making improvements in the hotel website, search engine marketing program, mobile outreach, booking engine setup, revenue management, and OTA strategy.

Because we have experience in both the hotel management and online marketing arenas, we are ready to help you meet any challenge that arises. We are committed to providing the best, most experienced people to help you achieve your specific goals.