Hotel Ecommerce Management

Hotel Ecommerce Management: How We Can Help You

It can be a challenge to find a competent Ecommerce Manager in today’s marketplace. Resorts and destination hotel properties may find it especially difficult. Evision offers hotels the opportunity to have a dedicated Ecommerce Manager to cover all the daily, weekly and monthly duties for you. Our exclusivity and non-compete agreement ensures that you are getting a unique strategy, and that a dedicated and highly qualified person will handle all things Internet for your hotel.

Why use our Ecommerce Management services?

  • The level of talent you require is not available in your location or at the right price.
  • Your Ecommerce Manager just resigned, and you need temporary help.
  • You need a highly qualified Ecommerce Manager, but not as a full-time employee.
  • Your Ecommerce Manager is overwhelmed, and could use some part-time or full-time help managing multiple properties.

Hotel Ecommerce Management: Our Services

Here is a brief overview of our Hotel Ecommerce Management services.

Maintaining Online Presence

We make sure your messaging is clear and consistent across all online sales channels, including GDS, OTAs, and your property’s independent or brand website. Then we continually monitor your positioning on travel booking sites to ensure that proper content and messaging are displayed.

Rate Integrity

We review your revenue management reports to monitor rate integrity and price parity on non-opaque channels, and measure the hotel’s overall online performance against your projected goals for electronic distribution.

Social Media & Reputation Management

We monitor your hotel’s presence on social media and travel review sites, and make sure your staff knows how to effectively respond to all user reviews (positive and negative) through appropriate channels. We also track and report on online revenue generated through social media channels, and suggest new ways to enhance your outreach efforts.

OTA Strategy

OTA content and distribution strategy is crucial to maximizing online revenue. Our experience OTA experts will advise you on how to use OTAs and travel review sites to your best advantage. Because we are able to develop relationships with hotel electronic distribution partners, we can help you ensure the right distribution mix for your hotel. We also help develop awareness of your hotel among all consortia, retail agencies and online travel portals.

Revenue Optimization

Evision will help you implement yield management strategies and use GDS and IDS to increase RevPAR and profitability for your hotel. We will also provide you with an electronic distribution and marketing strategy to help you meet your annual revenue goals.

Online Marketing

The ideal mix of online marketing services is different for each and every hotel property. We’ll set up, manage and maintain annual SEO, PPC, and mobile marketing programs for your hotel that meet your specific goals. We’ll also perform website and content updates, and manage the hosting of your website and domain. If you don’t already have a trackable email marketing campaign, we’ll make sure it’s set up properly and provide training to hotel staff.

Reporting & Analytics

Solid decisions must be based on data. Do you have the data you need, in a form that’s easy to read and analyze? Evision will coordinate and deliver meaningful reports from website analytics and your online booking engine, while making sure the owners/GMs/Asset Managers retain full access to all analytics accounts. We’ll also provide a monthly or quarterly review of the hotel’s performance, along with suggestions on how to improve your online strategy to further increase revenue.